Job Description

TikTok Shop is an innovative marketplace fully integrated into TikTok. It brings together online sellers, buyers and creators - all within TikTok to build a one-stop, seamless shopping experience and bringing more commerce solutions that further enable our community to discover and engage with what they love.

About the Role

We are looking for proactive and creative Social Media Manager to support TikTok Shop UK's owned social media channels and marketing campaigns. In this role, you will help plan and execute engaging social content, coordinate cross-functional stakeholders, and ensure campaigns are delivered seamlessly from planning to launch. You will work closely with Marketing, Creative, Creator, Commercial, and Agency teams to drive brand awareness, community engagement, and campaign performance across TikTok and other social platforms.

Responsibilities

- Support the planning and execution of TikTok Shop UK's owned social media campaigns across key marketing moments.

- Manage social media content calendars, publishing schedules, and campaign timelines.

- Coordinate with internal teams, creators, agencies, and designers to deliver high-quality content on time.

- Assist in developing and localising social media content for campaigns, product launches, and seasonal events.

- Monitor content performance, track key metrics, and prepare campaign reports with actionable insights.

- Manage marketing assets and ensure timely delivery of campaign materials.

- Stay up to date with TikTok trends, platform features, and competitor activities to identify content opportunities.

- Support day-to-day social media operations and cross-functional project coordination.

Minimum Qualifications

- Over 2 years of experience in social media, digital marketing, content marketing, or a related field.

- Strong understanding of TikTok and major social media platforms.

- Proven experience managing social media campaigns and coordinating multiple stakeholders.

- Excellent project management, organisational, and communication skills.

- Strong attention to detail and the ability to manage multiple priorities in a fast-paced environment.

- Experience working with creators, agencies, or influencer marketing is preferred.

- Analytical mindset with experience tracking campaign performance and translating insights into recommendations.

Preferred Qualification

- Proficiency in Microsoft Office/Google Workspace; experience with social media management or analytics tools is a plus.

TPA Hiring Disclaimer (for TikTok roles)

''Important Note: Please be advised that this job posting is on behalf of a third-party agency. This is a 6-12 month temporary assignment managed by a third-party agency, who will be your employer. While you may be assigned to work at TikTok, you will not be a TikTok employee. All contractual terms, including payroll and benefits, will be handled by a third-party agency. By applying, you agree that the information provided in your application may be processed and retained by TikTok for recruitment purposes and shared with a third-party agency in accordance with TikTok's Applicant Privacy Notice https://lifeattiktok.com/legal/privacy''