Job Description

TFG’s mission is to be the leading fashion lifestyle retailer in Africa whilst growing its international footprint by providing innovative products, creative customer experiences and by leveraging its portfolio of diverse brands to differentiate its offering.

The Social Media Manager will be responsible for end-to-end execution of social media campaigns, from briefing and content planning through to production, publishing, and final evaluation. The role carries a strong digital and social-first focus, ensuring all content and campaigns are platform-appropriate, brand-aligned, and performance-driven.

For each campaign, the Social Media Manager will ensure content is delivered on time, within budget, and aligned to campaign objectives and KPIs. This includes managing content calendars, coordinating with internal teams and external partners, and tracking performance to optimise results.

The role also oversees owned social media channels and associated content portfolios. Strong relationship management skills are essential, alongside the ability to manage budgets, track spend and maximise return on investment through effective content and community strategies

Strategy & Leadership

• Develop and execute a comprehensive social media strategy aligned with business and brand objectives.
• Stay ahead of platform trends, emerging technologies, and cultural moments to keep the brand relevant.
• Manage various agency relationships & performance, ensuring alignment and execution excellence.
• Brief in & oversee all content required across all digital & social platforms
• Content & Campaign Management
• Oversee content planning, creation, and publishing across all social channels.
• Manage paid and organic social campaigns to maximize reach and ROI.
• Collaborate with designers, copywriters, and influencers to produce high-impact campaigns.
• Build and nurture online communities across platforms (Instagram, TikTok, X/Twitter, Facebook, YouTube, etc.).
• Implement social listening and proactive engagement strategies.
• Manage crisis communication and ensure brand reputation management.
• Track KPIs and performance

Community Management

Analytics & Performance

• Track KPIs and performance
• Prepare regular reports with insights and recommendations across platforms
• Continuously test and refine strategies to improve engagement, conversion, and follower growth.
• Partner with PR, influencers, and paid media teams to amplify campaigns.
• Support broader marketing initiatives through social-first storytelling.
• Liaise with stakeholders to align social strategies with product launches, events, and partnerships.

Collaboration

• Partner with PR, influencers, and paid media teams to amplify campaigns.
• Support broader marketing initiatives through social-first storytelling.
• Liaise with stakeholders to align social strategies with product launches, events, and partnerships.

• Partner with PR, influencers, and paid media teams to amplify campaigns.
• Support broader marketing initiatives through social-first storytelling.
• Liaise with stakeholders to align social strategies with product launches, events, and partnerships.

Skills:

• Strong leadership skills and collaborating across departments.
• Deep knowledge of social media platforms (Instagram, TikTok, X/Twitter, Facebook, YouTube) and emerging platforms.
• Copywriting, storytelling, and content ideation skills.
• Proficiency in analytics tools (Meta Business Suite, Google Analytics, TikTok Analytics, etc.) and ability to translate insights into actionable strategies.
• Experience managing paid social budgets and driving ROI through campaigns.
• Strong project management skills with the ability to manage multiple campaigns simultaneously in a fast-paced environment.
• Culturally fluent: immersed in streetwear and youth culture with an ability to spot trends early.
• Up to date with local and global pop culture, music, fashion, and lifestyle movements and able to translate these into relevant content.
• Comfortable working in a creative, high-energy environment where agility and innovation are key.
• Excellent communication skills, both written and verbal, with the ability to engage diverse communities authentically.

Behaviours:

• Balances Stakeholders - effectively considers the diverse needs of various stakeholders.
• Business Insight - applies market and business insights in order to drive organisational objectives.
• Communicates Effectively - conveys information and communicates ideas in a clear, concise and impactful manner.
• Customer Focus - understands, anticipates, and meets the needs and expectations of customers.
• Ensures Accountability - takes accountability and ensures others are held to account on agreed upon performance targets.
• Manages Complexity - interprets and simplifies complex and contradictory information when resolving organisational problems.
• Plans and Aligns - develops plans and prioritises initiatives that align to the organisational goals and objectives.
• Tech Savvy - leverages new technology to enhance productivity, improve problem solving, and support business growth.

Preference will be given, but not limited to candidates from designated groups in terms of the Employment Equity Act.

#LI-MS1

Who we are is because of our people. They are our greatest asset. TFG is an internationally diversified retail portfolio of 34 speciality lifestyle and apparel brands that Inspire our Customers to live their Best Lives and are woven into the lives of millions. Our vision is to create the most remarkable omnichannel experiences for our customers. TFG is more than a workplace, it's a launchpad for your growth. Join us and explore endless growth opportunities across our diverse brands. We’re a purpose-led business, and on this team, you’ll share the pride of making an impact across a whole industry.

We’re the designers, the makers, the shakers and the teams behind the scenes.

Are you with us?