Job Description

Industry leader? Well, how about an industry creator?!
At WalkMe, now an SAP company, we’re not just the leader in digital adoption, we started the digital adoption revolution - enabling organizations to pinpoint and resolve digital friction, regain control of their tech stack, and be better equipped to manage future change. With over 1,600 clients, including 55 Fortune 100 companies and 6 Fortune 10 companies working with us daily, we’re transforming how enterprises interact with their technology.
So, if you’re an expert in your field, and looking for an opportunity to work, collaborate, and innovate with some of the most talented people out there, WalkMe is the place for you!

We are seeking a dynamic and innovative Social Media Manager to lead our social media strategy as maternity leave coverage. As an experienced professional, you will be responsible for managing all social media platforms and content for WalkMe. This role requires a deep expertise in social media management, leveraging AI and emerging technologies as well as immersive formats to expand brand reach and engagement. A creative thinker, you will work independently while collaborating across teams to drive impactful campaigns that position our brand as a leader in the tech space.

This is a temporary position for ~9 months with the possibility to extend.

What You'll Own

Strategy Development:

• Design and implement a comprehensive social media strategy aligned to business goals and target audience.
• Optimize audience personas to target decision-makers effectively on platforms like LinkedIn and X.
• Stay ahead of trends by conducting market research and identifying emerging technologies and platforms to enhance reach and engagement.
• Set measurable objectives and KPIs to track campaign success.

Innovative Content Creation & Management:

• Develop and curate engaging content across platforms (e.g., LinkedIn, X, Instagram) including text, images, videos, infographics, and interactive posts.
• Manage a content calendar for consistent and timely posting.
• Ensure brand consistency by collaborating with design, marketing, and product teams.
• Utilize AI tools to streamline content creation and optimize campaigns.
• Experiment with innovative formats to create impactful experiences.

Analytics and Reporting:

• Monitor performance using analytics tools (e.g., Sprinklr, BlueOcean, LInkedin Analytics) to measure engagement, reach, impressions, click-through rates, and conversions.
• Provide actionable insights through monthly reports to senior management.
• Continuously optimize strategies based on data-driven findings.

Community Engagement:

• Build relationships with followers by responding promptly to comments, messages, and inquiries.
• Foster partnerships with influencers and industry leaders to amplify brand presence.
• Manage online reputation by addressing customer feedback professionally.

Trend Monitoring:

• Stay updated on the latest social media trends, tools, algorithms, and best practices.
• Identify new growth opportunities based on industry developments.

What You Need to Succeed

• 5+ years of experience in social media management within Tech or SaaS industries.

• Native English speaker or near native fluency.

• Proven portfolio of developing successful organic social media strategies, campaigns and working with internal and external teams to bring an idea to life

• Familiarity and hands-on experience using video, editing, and AI tools for content creation and campaign optimization (e.g. Canva, CapCut, other motion design tools).

• Proficiency in social media management platforms (e.g., Sprinklr, BlueOcean, ShareMe) and analytics tools to determine actionable insights.

• Strong project management and organizational skills (e.g. Monday experience).

• Exceptional written communication skills with a creative flair for storytelling.

• Ability to translate complex concepts into easily understandable content/visuals

• Be curious and independent - eager to learn and experiment with new tech and industry trends.

What Sets Us Apart

• At WalkMe, we are dedicated to building a workforce that reflects the diversity of our global community and clients we serve through inclusive programs and initiatives including equal pay, employee resource groups, holistic benefits and more. We are committed to fostering an inclusive culture which celebrates the unique experiences and perspectives each Team Member brings to the workplace.
• Hybrid Work Arrangement: We offer a hybrid work schedule to perfectly combine the benefits of remote work and the essential connections and collaborations of onsite work.
• Supportive Culture: We focus on the whole person, celebrating what makes us unique, and create space for community.
• Professional Development: We encourage continuous learning and offer opportunities for career development through our career compass offering.
• Stay healthy and happy with Wellness@WalkMe! Enjoy quarterly wellness reimbursements, daily BrightBreaks to recharge, and WalkMe’s annual Wellness Month every July—because your well-being matters all year long.
• WalkMe provides health coverage options, where applicable, to ensure employees have access to essential medical benefits. Our offerings are designed to support the well-being and diverse needs of our global workforce.
• WalkMe offers a generous annual leave policy tailored to meet regional standards, ensuring all employees enjoy sufficient time off to rest and recharge.
• WalkMe offers RefreshMe Days throughout the year to further strengthen our commitment to work/life balance.
• Robust Retirement Contributions: Ask HR about the specific offerings for your region!
• SAP's acquisition of WalkMe highlights a commitment to enhancing user experience and streamlining software interactions, offering opportunities to work with cutting-edge technology that drives efficiency and innovation in the workplace.

At WalkMe, we approach Diversity, Equity and Inclusion (DEI) with the same level of collaboration, innovation and accountability that we bring to the rest of our business. We believe in the value of diversity and are committed to ensuring an equitable and inclusive workplace where every employee has an equal opportunity to achieve success.
WalkMe does not discriminate. If a candidate requires a reasonable accommodation to complete a job application, pre-employment testing, or a job interview or to otherwise participate in the hiring process, please contact your Talent Acquisition partner immediately.
TO ALL RECRUITMENT AGENCIES: WalkMe does not accept agency resumes. Please do not forward resumes to WalkMe employees or any other company location. WalkMe is not responsible for any fees related to unsolicited resumes and will not pay fees to any third-party agency or company that does not have a signed agreement with the Company for this specific role.