Job Description

Social Media Manager & Strategist

Location: Gojra, Pakistan — Onsite
Working Days: Monday to Friday
Office Hours: 9:00 AM – 6:00 PM
Accommodation: Furnished accommodation provided for eligible outstation employees
Meals: Three meals per day provided by the company
Eligibility for Accommodation & Meals: Male employees only

About TriVA Global

TriVA Global is a dynamic IT and digital solutions company specializing in e-commerce growth, web development, AI-driven services, digital marketing, and dedicated business support.

We work with international clients across areas including Amazon and marketplace growth, Shopify management, social media marketing, lead generation, video editing, graphic design, prompt engineering, personal branding, and web development.

We are looking for a Social Media Manager & Strategist who can go beyond content posting and take ownership of social media strategy, planning, execution, performance analysis, client communication, campaign management, and continuous optimization.

The Social Media Manager & Strategist will be responsible for developing and executing data-driven social media strategies for TriVA Global and its international clients.

The ideal candidate should combine strategic thinking, creativity, analytics, client-facing communication, campaign management, and commercial awareness You will be expected to understand a client's objectives, develop a practical social media plan, present proposals, manage budgets and campaigns, analyze results, and continuously improve performance.

Key Responsibilities

1. Social Media Strategy & Planning

• Develop comprehensive social media strategies based on client objectives, target audiences, industries, and market positioning.
• Create monthly and quarterly social media plans, content calendars, campaign roadmaps, and growth strategies.
• Define content pillars, brand voice, audience personas, posting frequency, and platform-specific strategies.
• Develop strategies for Facebook, Instagram, LinkedIn, X, TikTok, and other relevant platforms.
• Conduct competitor, audience, industry, and trend research.
• Identify opportunities for organic growth, paid campaigns, engagement, lead generation, and brand awareness.

2. Content Strategy & Execution

• Plan and coordinate engaging social media content, including static posts, carousels, reels, videos, stories, polls, and text-based content.
• Provide creative briefs and clear direction to graphic designers, video editors, and content writers.
• Ensure all content aligns with the client's brand identity, objectives, and marketing strategy.
• Review and approve content before publishing.
• Maintain consistency in brand messaging and visual identity across platforms.

3. Social Media Management

• Manage and maintain multiple social media accounts and client profiles.
• Schedule and publish content using relevant social media management and scheduling tools.
• Monitor comments, messages, mentions, reviews, and audience interactions.
• Develop appropriate community-management and engagement strategies.
• Stay updated with platform algorithms, features, trends, and best practices.

4. Paid Campaigns & Budget Management

• Plan, launch, monitor, and optimize social media advertising campaigns.
• Develop campaign objectives, audiences, creatives, messaging, placements, and KPIs.
• Manage campaign budgets responsibly and allocate spending based on performance.
• Monitor metrics such as CTR, CPC, CPM, CPL, CPA, ROAS, engagement rate, conversion rate, and reach
• Conduct A/B testing of audiences, creatives, copy, offers, and campaign structures.
• Identify underperforming campaigns and implement corrective actions.
• Prepare recommendations for budget scaling and campaign optimization.

5. Analytics, Performance & Reporting

• Track social media performance using platform analytics and reporting tools.
• Analyze organic and paid performance against predefined KPIs.
• Prepare weekly and monthly performance reports for management and clients.
• Identify trends, opportunities, weaknesses, and areas requiring improvement.
• Translate analytics into actionable recommendations rather than simply reporting numbers.
• Present campaign results, insights, achievements, challenges, and next-step strategies to clients.

6. Client Proposals & Pitching

• Understand client requirements, business objectives, target audience, and marketing challenges.
• Develop professional social media strategy proposals and campaign plans.
• Prepare presentations, campaign concepts, content plans, media plans, and budget recommendations.
• Participate in client meetings and strategy discussions.
• Present and pitch social media strategies and campaign proposals to international clients.
• Clearly communicate expected outcomes, KPIs, timelines, deliverables, and budgets.
• Revise strategies and proposals based on client feedback.

7. Team Collaboration

• Work closely with graphic designers, video editors, content writers, SEO specialists, paid media specialists, and other marketing team members.
• Provide clear briefs, deadlines, references, and strategic direction to the creative team.
• Coordinate multiple projects and ensure timely delivery.
• Maintain brand consistency across all client deliverables.

8. Market & Trend Research

• Continuously monitor social media trends, emerging platforms, content formats, algorithms, and competitor activities.
• Experiment with new content formats and growth opportunities.
• Research successful campaigns and identify strategies that can be adapted for clients.
• Stay informed about developments in AI-powered social media and marketing tools.

Required Qualifications

• Bachelor's degree in Business, Digital Marketing, or a related field.
• 5 years of professional experience in Social Media Management, Social Media Strategy, or Digital Marketing (UK Side).
• Proven experience managing social media accounts for businesses or international clients.
• Strong understanding of Facebook, Instagram, LinkedIn, X, TikTok, and their respective algorithms.
• Strong knowledge of organic and paid social media marketing.
• Hands-on experience with social media advertising platforms and campaign management.
• Strong understanding of social media analytics, KPIs, reporting, and performance optimization.
• Experience preparing social media strategies, content calendars, campaign plans, and proposals.
• Strong presentation and client-pitching skills.
• Excellent written and verbal communication skills.
• Strong analytical and problem-solving abilities.
• Ability to manage multiple clients, campaigns, deadlines, and priorities simultaneously.
• Creative mindset with strong commercial and strategic thinking.
• Experience with AI tools for content creation, research, analysis, and social media workflows.
• Proficiency with social media scheduling, analytics, reporting, and project-management tools.
• Portfolio of social media accounts, campaigns, strategies, or client work is required.

What We Offer

• Fair compensation based on skills, experience, and performance.
• Company-provided accommodation for eligible outstation male employees.
• Breakfast, lunch, and dinner provided by the company.
• Training, mentorship, exposure to international clients, and career development opportunities.
• Support for employees during important family milestones.
• A collaborative workplace with team activities and employee engagement initiatives.
• Work with international clients and gain practical experience in global digital marketing.

Why Join TriVA Global?

• Global Exposure – Work directly with international clients and brands.
• Strategic Ownership – Take ownership of social media strategies, campaigns, and results.
• Career Growth – Develop expertise across social media, paid advertising, analytics, AI, and digital marketing.
• Collaborative Environment – Work alongside creative, marketing, e-commerce, and technology professionals.
• Exciting Projects – Gain exposure to e-commerce, web development, AI, branding, marketing, and other digital solutions.
• Professional Development – Learn through practical projects, mentorship, and continuous training.