Job Description

Position: Social Media Manager

Number of hours: 40 hours/week
Schedule: Canada (EST) Time Zone

Tasks Required:

• Content Strategy & Management
  
  

  • Develop and implement social media strategies to increase engagement, visibility, and leads across key platforms (YouTube, LinkedIn, TikTok, Instagram).
    
    

  • Create a monthly content calendar aligned with company goals and service offerings, particularly in consulting and educational outreach.
    
    

• Video & Audio Production
  
  

  • Repurpose blog content into engaging videos with clear narratives and visual storytelling.
    
    

  • Edit and produce high-quality educational video and audio content (3-7 mins of educational content), ensuring clarity, brand consistency, and audience appeal.
    
    

• Community Engagement
  
  

  • Build and nurture communities by interacting with followers, responding to comments, and fostering discussions around consulting and cybersecurity topics.
    
    

  • Track platform analytics to understand audience behavior and optimize future content.
    
    

• Brand Representation
  
  

  • Represent the brand’s voice and values authentically across platforms.
    
    

  • Collaborate closely with internal consultants and subject matter experts to translate technical topics (e.g., cybersecurity) into digestible content.
    

Qualifications:

• Proven experience as a Social Media Manager or similar role.
  
  

• Knowledge or background in cybersecurity is a strong plus
  
  

• Experience working in consulting or service-based environments is preferred.
  
  

• Strong skills in video and audio editing tools (e.g., Adobe Premiere Pro, Final Cut Pro, or similar).
  
  

• Experience in managing YouTube and LinkedIn content; TikTok and Instagram experience is a plus.
  
  

• Ability to create visually compelling and educational content.
  
  

• Excellent written and verbal communication skills in English.
  
  

• Detail-oriented, organized, and comfortable managing multiple platforms and content formats.
  
  

Preferred Tools:

• Adobe Creative Suite (Premiere, Audition, Photoshop)
  
  

• Canva, CapCut, or similar for mobile/social edits
  
  

• Scheduling tools (Buffer, Later, Hootsuite)
  
  

• Analytics (YouTube Studio, LinkedIn Insights)