Job Description

Position Title

Social Media Manager Sr

Location

Nationwide, MI 48098The Social Media Manager Sr owns the end-to-end organic social strategy, platform presence, and performance measurement framework for the organization, operating as the senior subject matter expert and accountable owner of social media outcomes across all platforms and all divisions. This role sets the strategic direction for organic social, drives enterprise-level integration, and builds the data-driven feedback loops that allow the function to continuously improve and reduce the organization's dependence on paid media over time.

The Social Media Manager Sr serves as the organization's primary authority on organic social, bringing advanced expertise in platform strategy, content architecture, audience engagement, and social performance measurement to deliver measurable impact across brand awareness, audience growth, and long-term brand health objectives. This role leads cross-functional partnerships with Creative, Content, Analytics, PR, Paid Media, and Compliance, and contributes directly to enterprise brand strategy and social investment decisions.

Job Responsibilities:

JOB RESPONSIBILITIES

Organic Social Strategy

• Define and own the full organic social strategy across all platforms — including LinkedIn, Instagram, Facebook, X, and emerging channels — determining where the organization invests its social presence, what content performs on each platform, and how organic social supports the broader brand and growth objectives.
• Establish and govern social KPIs, performance baselines, and measurement frameworks — including follower growth, engagement rate, share of voice, and contribution to paid media efficiency — holding the channel accountable to defined brand and business outcomes.
• Lead the social channel roadmap, driving capability improvements, platform investment decisions, tool and technology evaluations, and emerging format adoption.
• Serve as the organization's subject matter expert for organic social, staying ahead of platform algorithm changes, industry developments, and competitive social strategies in the financial services space.
• Contribute directly to enterprise brand strategy, providing senior-level perspective on social's role in brand building, audience development, and long-term paid media efficiency.

Content Development and Editorial Oversight

• Lead the development and governance of the social content framework, defining voice, tone, format, frequency, and audience targeting standards across all divisions and all active platforms.
• Partner with Creative, Content, and divisional marketing teams to ensure social content is grounded in the brand messaging framework and adapted appropriately for each platform and audience.
• Own and enforce community management standards, ensuring social interactions reinforce brand voice, build genuine audience relationships, and reflect the organization's values.
• Drive content innovation by piloting new formats, platforms, and storytelling approaches that advance social capability and brand engagement.
• Oversee editorial governance across all social activity, ensuring content quality, publishing accuracy, compliance requirements, and brand consistency are maintained at scale.

Performance Measurement and Optimization

• Own the social performance measurement framework, tracking organic reach, engagement, follower growth, and contribution to downstream brand health and paid media efficiency.
• Develop and deliver regular performance reporting for marketing leadership, translating social data into strategic recommendations and investment decisions.
• Lead a structured content testing agenda — including A/B testing across format, copy, creative, cadence, and audience variables — using results to drive systematic performance improvement.
• Conduct ongoing competitive social analysis, tracking peer and industry social strategies and identifying opportunities to differentiate and strengthen the organization's social presence.
• Maintain and socialize a learning log that captures test outcomes, codifies best practices, and ensures insights are systematically applied across all social activity.

Cross-Functional Collaboration

• Lead cross-functional partnerships with Paid Media, Creative, Content, Analytics, PR, Investor Relations, and Compliance to advance organic social performance and capability.
• Partner with paid media and performance marketing teams to ensure organic social strategy complements paid social investment and contributes to overall media efficiency and reduced cost per impression.
• Collaborate with PR and Investor Relations to amplify earned media and executive thought leadership through social channels.
• Incorporate brand health and awareness data into social strategy decisions, connecting organic social performance to the broader brand measurement system.
• Partner with Legal and Compliance to ensure all social content meets regulatory requirements without sacrificing authenticity or engagement, proactively managing risk across a complex, multi-platform environment.
• Uses independent judgement and discretion to make decisions.
• Analyzes and resolves problems.

ADDITIONAL ACCOUNTABILITIES

• Performs special projects, and additional duties and responsibilities as required.
• Consistently adheres to regulatory and compliance policies and standards linked to the job as listed and complete required compliance trainings. Accountable to maintain compliance with applicable federal, state and local laws and regulations.

JOB REQUIREMENTS

Required Qualifications:

• Education level required: Undergraduate Degree (4 years or equivalent) In Marketing, Communications, Journalism or some other related field.
• Minimum experience required: 8+ Years of experience in social media strategy, digital marketing, or a related field, with demonstrated progression into senior strategic ownership of organic social across multiple platforms.
• Demonstrated track record of building organic social presence and driving measurable audience growth, engagement, and brand health outcomes at an enterprise level.
• Advanced analytical skills with the ability to translate complex social performance data into strategic decisions, investment recommendations, and executive-level reporting.
• Extensive experience developing social strategy across multiple platforms and multiple audience segments simultaneously.
• Demonstrated experience owning social content architecture, platform governance frameworks, measurement strategy, and optimization programs at scale.
• Deep expertise in audience strategy, platform algorithms, and content-focused execution across brand awareness, engagement, and long-term brand health objectives.
• Strong written communication skills with demonstrated ability to write in a consistent, compelling brand voice across platforms.

Preferred Qualifications:

• Financial services or highly regulated industry experience.
• Experience developing B2B and B2C social strategy, including LinkedIn thought leadership programs for commercial or professional audiences.
• Experience connecting organic social performance to broader brand health metrics and paid media efficiency outcomes.
• Experience building and scaling structured content testing programs that drive systematic performance improvement across a complex, multi-platform social environment.
• Familiarity with social listening tools, analytics platforms, and community management systems.

Job Competencies:

• Possesses advanced organic social expertise, operating as a senior subject matter expert with full ownership of strategy, execution, optimization, and brand outcomes.
• Demonstrates advanced analytical skills, with the ability to translate complex social performance data into strategic decisions, investment recommendations, and executive-level insights.
• Displays exceptional written communication skills, with the ability to write compellingly and consistently across platforms, audiences, and formats.
• Leads with a data-driven approach to content experimentation, building structured testing programs that drive systematic performance improvement.
• Demonstrates the ability to develop social strategy that serves multiple divisions and audiences without becoming fragmented or inconsistent.
• Exhibits strong enterprise collaboration skills, with the ability to lead cross-functional initiatives across Creative, Content, Analytics, Paid Media, PR, and Compliance.
• Demonstrates advanced platform judgment, with the ability to connect audience strategy, content architecture, and social performance to measurable brand health and enterprise growth outcomes.
• Displays strong governance and risk management discipline, proactively managing content quality, compliance requirements, and brand standards across a complex, multi-platform environment.
• Demonstrates awareness of platform algorithm dynamics, emerging social formats, and competitive social strategies in the financial services space.
• Demonstrates a strong ability to build and maintain effective relationships with stakeholders by communicating clearly, engaging in proactive collaboration, and leveraging cross functional insights. Aligns relationship building efforts with enterprise goals to accelerate performance and drive strategic results.
• Builds trusted client relationships, whether internal or external, by identifying needs and delivering tailored solutions to enhance the overall client experience.
• Physical demands (ADA): No unusual physical exertion is involved.

Flagstar is an Equal Opportunity Employer

We are committed to providing clear and accurate compensation information in accordance with applicable laws. Actual starting base pay will be determined based on location, experience, and other non-discriminatory factors permitted by law. Total compensation may also include variable incentives, bonuses, commissions, or other awards as outlined in the offer of employment. Flagstar provides teammates access to a variety of benefits including medical, dental, vision, life, and disability insurance, as well as a comprehensive leave program. Please click the following link for detailed information:  Benefits | Flagstar Bank

Pay Range

$111,352.50 - $183,618.00

Qualified applicants with arrest or conviction records will be considered for employment in accordance with the California Fair Chance Act, the Los Angeles County Fair Chance Ordinance, the City of Los Angeles Fair Chance Initiative for Hiring Ordinance, and the San Francisco Fair Chance Ordinance, as appliable.