Job Description

Dominium is helping tackle the affordable housing crisis – and we’re looking for motivated candidates to join our team and advance our mission. With offices in Atlanta, Dallas, Phoenix and Minneapolis, Dominium is one of the nation’s most respected and innovative affordable housing development and management companies. We create quality, affordable homes and engage with our residents to foster a strong sense of community and connection.

Join us in making a difference in people’s lives every day at a company where you can challenge yourself to develop both personally and professionally.

The Social Media & Reputation Manager is a strategic and creative leader within the Digital Marketing team, reporting directly to the Digital Marketing Director. This role owns the organic social media presence and reputation management function for Dominium's portfolio, developing and executing channel strategies that strengthen brand awareness, drive community engagement, and support leasing and occupancy goals across a diverse multifamily portfolio.

This position is responsible for translating brand strategy into compelling, channel-native content across Meta, TikTok, YouTube, and emerging platforms, while simultaneously protecting and elevating Dominium's online reputation through proactive sentiment monitoring and community engagement. The ideal candidate is an analytically minded creative who brings a strong grasp of social media strategy, a passion for storytelling, and the operational discipline to build scalable workflows and processes that grow with the portfolio.

ESSENTIAL FUNCTIONS

1. Develop and own Dominium's organic social media strategy across all active and emerging channels, ensuring content planning, messaging, and channel approach are aligned to brand standards, audience insights, and broader digital marketing objectives.
2. Serve as the primary day-to-day manager of Dominium's social media marketing vendor relationship, overseeing the end-to-end partnership from strategy development and content planning through publishing, community management, and performance reporting. Ensure vendor output consistently meets brand standards, strategic objectives, and quality expectations across all properties and channels.
3. Build and maintain a master content calendar in partnership with the social media vendor, coordinating content planning by channel — including Meta, TikTok, and YouTube — and ensuring consistent cadence, quality, and relevance across all properties and brand accounts.
4. Develop channel-native content strategies that reflect the distinct formats, audiences, and best practices of each platform, ensuring that creative approaches for Meta, TikTok, and YouTube are tailored to maximize organic reach, engagement, and brand affinity rather than repurposed uniformly across channels.
5. Partner with the Digital Marketing Director and Marketing Leadership to align organic social strategy with paid media, leasing campaigns, new construction launches, acquisitions, rebrands, and portfolio-wide brand initiatives, ensuring social supports broader marketing goals at every stage of the property lifecycle.
6. Collaborate with on-site property teams to source authentic, community-driven content that reflects the resident experience, providing direction, templates, and toolkits that empower property staff to contribute to content pipelines while maintaining brand consistency.
7. Pilot new social media vendors, tools, and platform features, managing the evaluation and onboarding process in collaboration with the Digital Marketing Director and applying a structured testing framework to assess performance before recommending portfolio-wide adoption.
8. Develop and maintain standard operating procedures, workflow documentation, and training materials that support consistent execution across the team and enable efficient onboarding of new properties, staff, and platforms.
9. Stay current on social media platform updates, algorithm changes, content trends, and emerging channels, bringing proactive recommendations to Marketing Leadership on opportunities to evolve strategy and maintain competitive relevance.
10. Own Dominium's reputation management strategy across all review platforms including Google, Yelp, Social, and other relevant channels, partnering with Dominium's reputation management vendor to ensure timely, brand-aligned responses to resident reviews that reflect Dominium's voice and values at scale across the portfolio.
11. In partnership with the reputation management vendor, develop and implement a brand sentiment monitoring framework that provides ongoing visibility into resident perception, emerging feedback trends, and reputation health across the portfolio. Serve as the primary day-to-day manager of the vendor relationship, ensuring deliverables, reporting, and response quality consistently meet brand standards and strategic objectives, and escalating significant issues to Marketing Leadership and Property Management as appropriate.
12. Leverage Kingsley/Grace Hill resident satisfaction data to proactively identify trends and potential risks, coordinating cross-functionally to address concerns and mitigate impacts to brand reputation and resident turnover. Translate insights into actionable strategies that improve sentiment, strengthen community perception, and support retention goals.
13. Partner with Portfolio Marketing Teams to develop community engagement strategies that strengthen resident relationships, support retention, and generate authentic content and positive review volume across platforms.
14. Establish and maintain response protocols, escalation workflows, and SOPs for reputation management activities, ensuring consistent standards are applied across all properties and team members contributing to review response efforts.
15. Identify and drive process improvements in reputation management workflows, leveraging AI tools and automation technologies where appropriate to improve response efficiency, sentiment tracking, and reporting consistency.
16. Collaborate with the Digital Marketing Director to evaluate and pilot reputation management vendors and platforms, contributing an operational and strategic lens to platform assessments, contract negotiations, and rollouts.
17. Own social media and reputation performance reporting, developing standardized dashboards and reporting cadences that deliver consistent, actionable insights to Marketing Leadership on channel performance, content effectiveness, engagement trends, and reputation health.
18. Define and track key performance indicators across organic social and reputation management functions, using data to inform content strategy, channel investment, and operational priorities.
19. Conduct regular audits of social media channels and reputation profiles across the portfolio, identifying gaps, inconsistencies, and opportunities for optimization and presenting findings with clear recommendations.
20. Partner with the Digital Marketing Director on quarterly and annual reporting initiatives, contributing social and reputation data to broader departmental performance narratives and strategic planning conversations.

QUALIFICATIONS

• Minimum of three years of social media marketing experience, preferably within a marketing agency, real estate, or multifamily housing environment.
• Demonstrated experience developing and executing organic social media strategies across Meta, TikTok, and YouTube, with a strong understanding of channel-native content formats and best practices.
• Experience managing online reputation, including review response programs, positive review campaigns, sentiment monitoring, and community engagement at scale.
• Strong content planning and editorial calendar management skills with the ability to coordinate across multiple properties, brands, or accounts simultaneously.
• Proven ability to develop SOPs, workflows, and training materials that support operational consistency and team scalability.
• Experience piloting and evaluating social media or reputation management tools and vendors, with comfort contributing to procurement and onboarding processes.
• Proficiency in social media management platforms such as Sprout Social, Hootsuite, or similar tools. Experience with reputation management platforms a plus.
• Working knowledge of Google Business Profile management.
• Strong analytical skills with the ability to interpret social and reputation data, build meaningful reporting narratives, and translate insights into actionable strategy.
• Excellent written communication skills with a strong editorial eye, including the ability to write in a consistent brand voice across platforms, audiences, and content types.
• Eye for design with working proficiency in Canva, Adobe Creative Suite, or similar tools; basic video editing capability preferred.
• Demonstrated ability to work cross-functionally, building relationships and driving alignment with on-site teams, marketing peers, and leadership stakeholders.
• Innovative, curious, and trend-forward with a continuous improvement mindset and the ability to balance creative thinking with operational discipline.
• Demonstrates Dominium's core values through professional internal and external relationships, positive culture contribution, and high integrity in all interactions.

About Us: Dominium is a purpose-driven leader in affordable housing. We operate in approximately 20 states, supported by a team of over 1,300 dedicated employees. For more than 50 years, we have delivered excellence in the development and management of affordable housing communities across the United States. Dominium’s values – EDGE: Entrepreneurial Innovation, Developing People, Growth Mindset and Execution – guide us in fulfilling our Purpose: to provide quality, affordable housing that builds Enduring Value for our residents, employees, communities and financial partners. We believe housing provides dignity, and our work has a positive, lasting impact on the lives of individuals and families – often for generations. Our properties last for decades, leaving a lasting impact in the communities where they are located. We offer a competitive salary, an incentive bonus program, training and development programs, career growth and community volunteer and outreach programs. We also provide a comprehensive benefits package for eligible employees, including Basic Life and AD&D; Employee, Spouse and Child Supplemental Life and AD&D; and Short and Long-Term Disability insurance. We also offer Medical, Dental and Vision coverage, with optional Health Savings Accounts, as well as Medical and Dependent Care Flexible Spending Accounts. We offer Voluntary Benefits (Accident, Critical Illness, Whole Life) and an Employee Assistance Program. Additionally, you have access to a 401(K) plan, Health and Financial Wellness Programs, Paid Time Off including Paid Holidays and Floating Holidays, Paid Parental Leave, Education Reimbursement, Employee Recognition and the Dominium Employee Emergency Fund.

Dominium is committed to providing equal employment opportunities to qualified applicants and employees. Dominium prohibits employment discrimination on race, color, creed, religion, national origin, citizenship, sex (including sexual orientation and gender identity), pregnancy, marital status, familial status, status with regard to public assistance, disability, membership or activity in local commission, veteran status, military status, age, genetic information, union membership, use of lawful consumable products, or any other category protected by applicable state or federal law.

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