Job Description
Looking to be part of the development of a major global player in mountain sports?
Founded in the French Alps, Rossignol has been inspiring the mountain experience since 1907. We continue our heritage through the development of our ski, mountain bike, outdoor equipment and textile ranges.
Our ambition is to be the benchmark for mountain sports in both summer and winter.
At the heart of our Group's headquarters, in an international context, we are looking for a SOCIAL MEDIA MANAGER (M/W) !
Join our exciting journey and let's create the most exceptional outdoor experiences in all seasons !
Your missions will include :
Reporting to the Consumer Marketing Director, the Social Media Manager (M/W) ensures the digital strategy for the group’s social media (Rossignol, Dynastar, Lange and Look). With the support of the Community Manager/Content Creator and a trainee, he/she manages the image and visibility of the brands in coordination with the group’s digital strategy. He/she is at the core of the creation, coordination, and analysis of Social Media initiatives for all brands, on an international scale.
Animate our communities
- Define the strategy, editorial line, and posting calendar in coordination with the marketing teams for the different platforms (Instagram, Facebook, YouTube, TikTok, etc.) to achieve the set objectives;
- Ensure the implementation of social media campaigns on our Agorapulse tool
- Manage Social Ads campaigns (Business Manager)
- Monitor and analyze the KPIs (quantitative and qualitative) of Social Media and Brand Content campaigns
Content Creation
- Participate in content creation with the Sports Marketing team. Draft precise briefs to create specific content for social media
- Coordinate projects and activations with other brands, divisions and distributors, create guidelines or other training tools on social media
- Create live content at on-ground events with athletes, ambassadors, influencers
Influence marketing
- Ensure the visibility on social media of content from opinion leaders and influencers in collaboration with the relevant department
- Lead influencer marketing : sourcing, outreach, campaign execution and performance tracking
Be proactive to enhance the skills of all departments in the company regarding the use of social media.
Competitors and industry benchmark of current trends and consumer needs.
Your skills and profile:
- In-depth knowledge of the ski world, outdoor sports, and the mountain universe.
- Knowledge of ski activities, athletes, key players, and codes related to these environments.
- Knowledge of specialized media.
- Team management
- Strong communication, presentation, and interpersonal skills.
- Creativity (concepts and content)
- Excellent verbal and writing communication skills in French and English : correct use of grammar, syntax, as well as vocabulary and spelling.
- Motivation and initiative-taking.
- Ability to prioritize and manage multiple projects and deadlines, autonomy.
- Qualification in Digital Marketing.
- Advanced knowledge and understanding of social platforms.
- Must be flexible to work on events and weekends.
- Minimum of 3 years of experience in a marketing team related to the sports industry.
- Office Suite mastery (Outlook, Word, Excel, PowerPoint) Master video editing and the tools of the Adobe Creative Suite (Lightroom, Rush, Photoshop…)
Joining the Group and its Rossignol brands also means :
- Continuing your career growth thanks to managers who care about the well-being and skills development of their teams, in particular through innovative projects
- Committing to cultural diversity, gender equality, and supporting the employment of disabled workers within our company.
- Being proud to work for a responsible company committed to sustainability.
- Being part of a friendly and exceptional headquarters near the Alps, close to Grenoble.
- Benefit from a flexible organization and the possibility of remotely working up to 2 days per week.
- Enjoying attractive prices on our brand, and much more.
