Job Description

• Set up and optimize TikTok and Instagram Shop affiliate accounts and connect them to her content • Audit and reposition her Instagram account to attract a female audience, as the current audience skews male • Build a clear content strategy outlining what to post, when to post, and how to execute the content • Plan and brainstorm content ideas focused on promoting women’s clothing and fashion products • Develop “day in the life” and personal lifestyle content concepts to build stronger connections with followers • Edit and post short-form videos, including TikToks and Instagram Reels, on a consistent schedule • Write captions, hooks, and hashtags targeted toward the desired audience • Research trending sounds, content formats, and affiliate products relevant to women’s fashion • Plan the groundwork for a YouTube channel, including setup, branding, and long-form content ideas, as the account grows • Monitor analytics and audience demographics and adjust strategies to maintain the desired audience targeting • Maintain regular and proactive communication by providing updates, content ideas, and recommendations