Job Description

We are seeking a Social Media Content Specialist to create, manage, and optimize engaging content across multiple social media platforms for growing brands. This role focuses on end-to-end content execution - ideation, creation, scheduling, and performance tracking - while ensuring brand consistency and audience engagement. The ideal candidate is creative, detail-oriented, and experienced in producing high-quality social content for diverse industries in a fast-paced, remote environment.

Work schedule:

• Full-time or part-time (based on client needs)
• Monday to Friday
• Working hours aligned with US business hours

Responsibilities:

• Develop and execute social media content strategies aligned with brand voice, goals, and audience
• Create,edit, and publish high-quality social media content including graphics, short-form videos, and captions
• Manage content calendars to ensure consistent and timely posting across platforms
• Collaborate with internal teams or clients to align content with broader marketing campaigns
• Ensure all content strictly follows brand guidelines and platform best practices
• Utilize tools such as Canva, CapCut, Meta Business Suite, and scheduling platforms for content creation and publishing
• Monitor social media trends, platform updates, and competitor activity to keep content relevant and engaging
• Track performance metrics (reach, engagement, growth) and provide insights for optimization
• Engage with audiences through comments, messages, and community interactions as needed
• Suggest and implement creative improvements to enhance content quality and engagement

Qualifications:

• Bachelor’s degree in Marketing, Communications, Graphic Design, or related field
• 2-3 years of experience in social media content creation or social media management
• Proven portfolio demonstrating strong visual, video, and copywriting skills
• Proficiency with content creation and scheduling tools (e.g. Canva, CapCut, Meta Business Suite, Metricool)
• Strong English communication, creativity, and attention to detail
• Highly organized with the ability to manage multiple brands or accounts
• Ability to work independently in a remote, deadline-driven environment
• Familiarity with basic analytics reporting and social media KPIs

Computer/laptop

Processor: Intel Core i5 or higher

RAM: 8GB or higher

Storage: 256GB SSD or higher Operating

System: Windows 10 or macOS

Display: 13-inch or larger screen size with a resolution of 1920x1080 or higher

Battery Life: Minimum of 8 hours

Internet

10 Mbps download and 5 Mbps upload

Accessories

Webcam

Noise-canceling headset with mic

Work set-up

Professional/presentable background

Quiet and distraction-free area