Job Description

We are seeking a creative, strategic, and highly organized Social Media Manager to join our Marketing team. In this role, you will oversee the social media presence for 20+ hotel properties, managing content curation, community engagement, influencer partnerships, and analytics. You will be responsible for creating, editing, and scheduling social media content from those assets, ensuring a consistent brand voice and engaging online presence across Facebook and Instagram.

Key Responsibilities:

• Manage social media presence for multiple properties on platforms including Facebook and Instagram.
• Curate and repurpose content from professional photo and video shoots for social media, creating high-quality posts and Stories.
• Develop and execute influencer partnerships and outreach to expand brand visibility and drive collaborative campaigns.
• Engage with online communities across all properties by responding to comments, messages, and mentions in a timely and brand-appropriate manner.
• Create, schedule, and publish content across multiple accounts while maintaining a consistent brand voice and aesthetic.
• Repost user-generated and tagged content to Stories and other platforms to highlight guest experiences.
• Monitor and report monthly analytics for each property, including engagement, reach, and follower growth, providing actionable insights and recommendations.
• Participate in monthly social media calls to review performance and coordinate with hotel teams.
• Stay current with social media trends, platform updates, and best practices to ensure content and strategy remain competitive.

Qualifications and Skills:

• Bachelor’s degree in Marketing, Communications, Digital Media, or a related field OR equivalent professional experience managing social media accounts.
• Minimum 2–3 years of experience managing multiple social media accounts, preferably in hospitality, travel, or lifestyle industries.
• Strong content creation skills, including editing photos and videos from professional shoots and creating social media-ready assets.
• Experience with social media scheduling and management tools (e.g., Hootsuite, Later, Sprout Social) for multiple accounts.
• Ability to track and analyze social media performance metrics and provide actionable insights.
• Excellent written and verbal communication skills, with strong attention to brand voice and messaging.
• Highly organized, able to manage multiple accounts and priorities across 20+ properties.
• Experience with influencer collaboration and community engagement is a plus.

To Apply: Please submit your resume and a cover letter outlining your relevant experience and why you are a great fit for this role. Include links to social media accounts you manage or a portfolio of your work.

Note: This job description provides an overview of the Social Media Manager role and is not intended to be an exhaustive list of duties or responsibilities.

Colwen Hotels is an equal opportunity employer. EEO M/F/D/V