Up World

Social Media Manager - Ashleigh & Burwood

Up World  •  £40k - £50k/yr  •  London, GB (Onsite)  •  3 hours ago
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Job Description

Ashleigh & Burwood is a British home fragrance brand with over thirty years of heritage, a loyal customer base, and a genuine warmth that runs through everything they make. They bring a little joy into people's homes every day, and they're looking for someone to help them tell that story better.

They need a creator who can build strategy, shoot and edit content, write captions that actually land, and take full ownership of how the brand shows up online - you'll be the person who understands the brand tone and keeps things consistent across every channel.

This is a close-knit team of around thirty people, where everyone mucks in, they are looking for a true collaborator to join them.

What you'll be doing

Content and social

  • Build and own our Instagram, TikTok and Facebook strategy, aligned to our brand, products and commercial goals

  • Create a mix of Reels, carousels, Stories, product demos, lifestyle content and behind-the-scenes posts

  • Be happy to be in front of the camera as well as behind it

  • Plan and run photoshoots, including styling and art direction

  • Write captions that feel on-brand, natural and actually convert

  • Use Canva and other tools to produce strong visual content

  • Adapt content across platforms intelligently, not just duplicate posts

  • Track performance and translate it into clear recommendations

    Community and UGC

  • Respond to comments and messages in a way that builds real community

  • Source and repurpose user-generated content with proper permissions

  • Manage affiliate relationships, briefs and content reviews

  • Brief small-scale creator and influencer partnerships where relevant

    Campaigns and commercial

  • Lead social content for key commercial moments: Christmas, Black Friday, Mother's Day, new launches and gifting seasons

  • Support Meta advertising including boosted posts, campaign creative and performance reviews

  • Deliver monthly reports that actually mean something: reach, engagement, traffic, follower growth and commercial contribution


What we're looking for

  • 5+ years in a social media or digital marketing role, ideally in FMCG, beauty, fragrance, home or wellness

  • A genuine content creator, someone who can shoot, edit and post Reels without waiting to be asked

  • Confident copywriter with a natural, engaging tone to write social media captions for a wide demographic

  • Working knowledge of Meta Business Suite is beneficial

  • Self-starter. You take direction well, but you don't need hand-holding

  • A team player in the true sense, not just on paper. This is a small, collaborative company and everyone helps solve problems

  • Familiarity with Klaviyo or a similar email platform is a nice bonus.

💸 Salary: £40,000-£50,000 depending on experience
🏡 Logistics: West Molesey (near Hampton Court) - 3 days a week in the office / 2 days a week WFH

Perks:

🌴 extra day off for your birthday

🌟 generous staff discount

✨ staff sales

💸 health insurance through Medicash

The successful candidate will have the right to work in the UK.

Up World

About Up World

Up Club is the unfair advantage of ambitious start-up marketers looking to accelerate their growth 🚀

It provides exclusive access to industry leaders, expert mentorship, and world-class training to sharpen your skills and stay ahead. With an always-on network, you can get instant advice, solve problems faster, and connect with the right people to drive your career forward, faster.

We’re passionate about a few things:

- Choosing an entrepreneurial business environment shouldn’t mean you miss out on training and development opportunities you’d have at bigger companies

- Learning from other people who do your job in totally different businesses is really rewarding

- Classroom training is useful, but what’s even more useful is learning as you go, from others who have faced similar challenges

Also catch our Founder, Lottie Unwin on her podcast, The Marketing Hustle... where she hears unfiltered stories from Founders of bold start-up brands. 🎙️

Industry
Consulting & Advisory
Company Size
51-200 employees
Headquarters
London, GB
Year Founded
2015
Social Media