Job Description

National Forest Foundation (NFF) is pleased to offer an exempt, full-time position who will be responsible for managing NFF's social media presence including strategy, content, community, and results. The Social Media Manager is a chance for a curious, culture-obsessed storyteller and strategist who sees endless possibility to grow NFF's social presence into the online place people visit to fall in love with forests, deepening this appreciation for themselves and, ultimately, supporting the NFF so we can preserve these landscapes for future generations.

About the NFF: The National Forest Foundation, chartered by Congress in 1990, is the official national partner to the US Forest Service (USFS). In recent years, the Foundation has grown significantly in organizational capacity, revenue, and programmatic impact. Today, the NFF works with people, partners and communities across the country to restore forests and watersheds; make forests more resilient to wildfire; and ensure accessible and sustainable opportunities for recreation in our National Forests. NFF leads with impact, deploying roughly 90% of its expenses towards projects and programs across the country's 193-million-acre National Forest System. NFF is forward-thinking and innovative, with ambitious strategies and goals building toward a bold future: a world where caring for our forests is second nature.

Position Function: The Social Media Manager reports to the Marketing Director and is a growth-oriented position for someone who finds a way to turn NFF's mission and on-the-ground impact into scroll-stopping, share-worthy stories, with a particular emphasis on video. Working closely with the Director of Marketing, the Content & Creative team, and teams across the organization, this role considers the “we over me” approach to collaboration and translates local conservation projects into stories that resonate locally and nationally. Success will be measured by growth in reach, engagement, and community.

Position Duties and Responsibilities: The Social Media Manager will:

Social Media Strategy & Growth

• Develop and own an audience-centered organic social media strategy aligned with NFF's brand, marketing and advancement priorities and organizational goals
• Assess target audience, distinct platform fit, and strategic priorities to decide where NFF should invest, which channels get full strategic and day-to-day ownership, and which get a lighter footprint, and evolve that approach over time as audiences and platforms shift
• Establish channel-specific objectives, key performance indicators and growth targets, and demonstrate measurable growth in reach, engagement, followers, and other measurable audience actions
• Monitor platform changes, audience behavior, cultural conversations and emerging trends to keep NFF's presence current, relevant and a step ahead
• Develop and maintain an integrated social media content calendar aligned with high-level marketing strategy, organizational strategy, conservation priorities, seasonal moments and audience interests
• Partner with NFF's growth marketing agency, sharing data, learning outcomes and insight that fuels larger acquisition and fundraising campaigns

Analytics, Testing & Optimization

• Monitor and analyze channel, content, audience and campaign performance, and translate data into clear, actionable recommendations
• Design and run structured tests across formats, creative approaches, messages and calls to action; document findings and apply learning going forward
• Identify the organic content that resonates most, and use a designated amplification budget to extend its reach to new and existing audiences
• Build and maintain social media dashboards and reports that communicate results, lessons learned and opportunities to drive goals; recommend key performance indicators that support marketing and organization-wide strategy

Community, Creator & Influencer Engagement

• Manage NFF's social communities daily, responding to comments and messages, encouraging conversation, and cultivating relationships with followers, fans and supporters
• Use social listening to understand audience interests, monitor sentiment, and uncover emerging engagement opportunities as well as potential risks to reputation
• Own direct relationship management with a select set of creators and community voices, while partnering with NFF's influencer agency of record, which leads vetting, contracting and logistics for broader creator and influencer campaigns
• Apply sound judgment when responding to marketplace influences, misinformation or sensitive issues, and follow escalation and response protocols for emerging or rapidly developing situations

Content Creation

• Translate complex conservation projects and technical subject matter into clear, actionable creative briefs to inspire engaging and share-worthy content development
• Oversee and guide social content development, inspiring content creators to consider scroll-stopping hooks, pacing, narrative structure and calls to action aligned with each platform
• Create compelling, platform-native content including copy, graphics, photography and, especially, short-form video, adapting stories and assets to the audience, format and best practices of each platform
• Build strong relationships across NFF to maintain a steady pipeline of timely, representative and geographically diverse stories to fuel storytelling across social platforms
• Build familiarity with wide-ranging creative assets and identify opportunities to repurpose video, photography or copy into multiple platform-specific formats
• Serve as a brand steward, ensuring social content is consistent with NFF's voice, look and feel; maintain accuracy, accessibility and editorial standards across all social content

Collaboration

• Collaborate with email, web, fundraising, communications, partnerships and field teams to build coordinated, cross-channel campaigns
• Ensure social media supports email acquisition, donor engagement, fundraising and program participation without directly owning those functions
• Share social media guidance, content co-creation ideas and performance insights with colleagues, partners and key stakeholders

Education and Qualifications: NFF expects the Social Media Manager to bring the following education and experience:

• Bachelor's degree in Marketing, Communications, or a related field, or equivalent professional experience
• 5+ years of experience managing social media, developing dashboards and making data-informed decisions for a national brand, with a track record of significant organic audience growth
• Experience using a designated budget to boost or amplify organic content, and comfort partnering with an agency on broader paid social campaigns
• Proficiency with social media management and scheduling tools, social listening tools, and analytics platforms (e.g., Meta Business Suite, native platform analytics, Sprout Social, Google Analytics or similar)
• Strong hands-on video production and editing skills, including short-form content for Instagram Reels, TikTok, YouTube Shorts and Facebook
• Experience collaborating with outside agencies, freelancers or contractors
• Must be authorized to work in the United States

Abilities and Skills: NFF expects the Social Media Manager to bring the following abilities and skills:

• Deeply curious and addicted to culture and what's trending, someone who doesn't just find the inspiration, but delivers it for others
• Strategic thinker who can weigh audience, platform and data to decide where to invest, then adapt that thinking as things change
• Natural storyteller with a filmmaker's eye for the shot, sound and moment that stops the scroll
• Collaborative partner who values diverse input and works comfortably with agencies, creators and teams across the organization
• Owns and advocates for audience-first perspective; listens to community feedback and adjusts tone and approach; warm, welcoming and inclusive communicator
• Self-starter comfortable with ambiguity and energized by change; treats every test, win or miss as a chance to learn and grow
• Sees the big picture, connecting everyday content to NFF's long-term mission and impact
• Exercises sound judgment on sensitive or reputationally sensitive topics
• Growth mindset with a bias toward action and follow-through

Location: This is a remote/work-from-home position open to candidates in the lower 48 states. Reliable internet access and a dedicated workspace are required. Occasional travel for team gatherings or content capture may be expected.

Compensation: NFF offers a competitive compensation and benefits package that reflects our total rewards strategy. The salary range for this position is $95,000 with the ability to grow to $118,750 based on performance over time. Starting salary within this range is determined by a combination of experience, internal equity with comparable roles, and organizational budget, and is assessed annually as part of NFF's compensation review process.

Benefits: NFF is proud to offer our staff:

Health and Wellness

• Medical and dental insurance paid at 75% by the organization for you and any dependents
• Vision insurance paid 50% by the organization for you and any dependents
• Health savings account (HSA) with employer contributions, predicated on coverage type
• Healthcare and dependent care flexible spending accounts (FSA)
• Employee assistance program (EAP) at no cost

Financial Wellbeing

• 403(b) retirement plan with a 5% employer match after one (1) year of service
• Short-term and long-term disability insurance at no cost
• Basic life and AD&D insurance at no cost, with voluntary life insurance options

Flexibility and Time Off

• Employees start with 35 days of annual leave, sick leave, personal leave and holidays
• Family & medical leave for up to sixteen (16) weeks with up to four (4) weeks paid

Personal Development

• Training & Development Programs
• Professional development reimbursement up to $1,000 per year

Journey of a Lifetime

• The opportunity to support an incredible mission and travel to / work in spectacular locations

To Apply: Applications must include both a cover letter and resume. Incomplete packages will not be considered. Applications will be reviewed on a rolling basis. This posting will close on November, 21st, or earlier if filled. Please visit our careers site to apply online.

The National Forest Foundation is an equal opportunity employer — meaning we provide equal employment opportunities to all employees and applicants for employment without regard to any characteristics protected by applicable law. Further, we prohibit discrimination, harassment, and retaliation in all aspects of employment, including recruitment, hiring, promotion, compensation, benefits, training, and termination. We strive to foster a work environment where every individual is respected, valued, and treated fairly. This statement reflects our unwavering dedication to fairness,

Salary Description

95,000