Initiate International

Social Media Manager

Initiate International  •  Cape Town, ZA (Onsite)  •  2 days ago
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Job Description

We're looking for a Social Media Manager to join a growing iGaming business and take ownership of its social media presence, content strategy and online community.

This is an exciting opportunity for a creative, commercially minded social media professional who understands how to build engagement, brand awareness and player communities in a fast-paced digital environment.

What You'll Do:

  • Develop and execute the social media strategy across relevant platforms
  • Create engaging, platform-specific content that drives reach, engagement and brand awareness
  • Manage the social media calendar, campaigns and day-to-day publishing
  • Develop creative concepts across static, video, reels, stories and other social formats
  • Build and manage an engaged online community, responding to comments, questions and player feedback
  • Monitor social conversations, trends and competitor activity within the iGaming and sports betting space
  • Work closely with Marketing, CRM, Creative and Operations teams to align social activity with wider commercial campaigns
  • Support promotional campaigns, launches, sporting events and key brand initiatives
  • Track social media performance and use insights to continuously improve content and engagement
  • Monitor and report on key metrics including reach, engagement, follower growth, traffic and conversions
  • Ensure all content adheres to relevant iGaming advertising, responsible gambling and regulatory requirements
  • Identify emerging social trends and opportunities to keep the brand relevant and competitive

What We're Looking For:

  • 3+ years' experience in social media management, ideally within iGaming, sports betting, gaming, fintech or another fast-paced digital industry
  • Strong understanding of major social platforms and how content performs across each
  • Proven ability to develop engaging content and grow online communities
  • Strong copywriting and communication skills
  • Experience creating or managing short-form video and social-first content
  • Strong understanding of social media analytics and performance reporting
  • Commercially minded with an understanding of how social media contributes to acquisition, engagement and retention
  • Creative, proactive and comfortable working in a fast-moving environment
  • Strong attention to detail and excellent organisational skills
  • Understanding of responsible gambling and compliance requirements is highly advantageous

The Opportunity

This is a chance to take ownership of the social media function within a growing iGaming business and have a real impact on brand visibility, player engagement and community growth.

If you're a social media professional who understands digital audiences, loves creating content and knows how to make a brand stand out in a competitive iGaming market, we want to hear from you.

Apply

Apply now by sending your CV to contact@initiateinternational.com for this Social Media Manager role. If you wish to view additional Gaming, Betting, & Gambling jobs, please click through to our job section.

Initiate International

About Initiate International

Initiate International is first & foremost the leading Recruiter to the iGaming & Fintech industry across the African Continent, having been formed in South Africa back in 2007. Since we joined The Conexus Group in 2023, we now have the ability to offer global recruitment assistance to our clients & candidates through our sister recruitment brand, Pentasia, with their network of offices spanning every other continent. The Conexus Group portfolio also consists of an M&A Advisory, Payments Consultancy, Training Academy & Marketing Services business enabling us to offer a full-service consulting arm.

Initiate International is a team of specialist recruitment consultants who share a passion for recruitment. We ascribe to a more modern approach to recruitment where we, our clients and candidates form one team. It's through working as a team that we are able to identify a perfect match for both clients and candidates.

Exceptional service and quality delivery lie at the heart of the company, we therefore believe in taking a personalised approach to recruitment by striving to understand not only the requirements of our Clients but the nature and corporate culture of their business. In doing so we are not only able to identify the perfect match for your employment needs but are able to provide an employee who will make an immediate impact and begin to add value to your company from day one.

One of the keys to Initiates success is the wealth of industry knowledge its diversified staff of recruitment specialists have acquired throughout their personal experience and acquired networks in their relevant fields. Each division is headed by a qualified senior consultant who will personally consult and advice on the best solution for your recruitment needs.

Industry
HR & Recruiting
Company Size
11-50 employees
Headquarters
Johannesburg, ZA
Year Founded
2007
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