Job Description

About ShopCash

Wego is the most popular travel search engine in the Middle East and among the leading players in online travel in Southeast Asia.

ShopCash is a cashback and rewards platform launched by Wego in MENA. It gives users access to cashback offers, promo codes, deals, and vouchers across hundreds of merchants making brand and deal discovery easier while enabling savings on every purchase. ShopCash operates in KSA, UAE, and Egypt.

About the Role

We are looking for a creative and culturally aware Social Media Manager to own the development of our social media content strategy and calendars across Saudi Arabia, UAE, and Egypt.

This role is focused on content strategy, creative ideation, copywriting, publishing, and social media performance.

The ideal candidate has a strong understanding of social media culture across the GCC and Egypt, particularly the Saudi market, is deeply aware of how each platform’s algorithm and daily trend cycle works, and knows how to turn brand and campaign objectives into engaging, platform-native content.

The candidate will be responsible for developing channel-specific content calendars, creative concepts, tone of voice, captions, scripts, and ready-to-use copy, and for publishing that content hands-on across our channels while working closely with the design and marketing team on visual execution.

Key Responsibilities

1. Content Strategy & Planning

• Develop and continuously evolve the social media content strategy across Saudi Arabia, UAE, and Egypt.
• Build and manage comprehensive social media content calendars for each market and channel, on a monthly and weekly basis.
• Translate marketing objectives, campaigns, merchant promotions, seasonal moments, trends, and business priorities into relevant social media content.
• Coordinate with the marketing, growth and partnership teams to align content with campaigns, merchant and cashback offers, and seasonal moments.
• Define the right content mix and content pillars to support brand awareness, follower growth, organic reach, and engagement.

1. Creative Ideation & Copywriting

• Develop creative ideas, concepts,copywriting and social-first angles for both organic content and dark ads.
• Provide designers with clear creative direction, including concepts, copy, references, and all necessary context for effective visual execution.
• Turn promotional and commercial messages cashback rates, promo codes, merchant deals into engaging, natural, and culturally relevant social content.
• Use AI tools to accelerate ideation, copy variations, and production efficiency.

1. Market & Cultural Relevance

• Demonstrate strong knowledge of the Saudi market, including social media behavior, trends, cultural moments, local expressions, and digital culture.
• Write confidently in Gulf Arabic, with strong proficiency in Saudi and Egyptian dialects.
• Localize ideas rather than directly translating content between markets.

1. Channel Ownership

• Develop channel-specific calendars, concepts, and ready-to-use copy across GCC and Egypt for: Instagram, TikTok, Snapchat, X, Facebook, Threads, YouTube, LinkedIn
• The candidate should understand the role, audience behavior, content formats, tone, and best practices of each platform, with particularly strong expertise in Instagram, TikTok, Snapchat, and X.

1. Publishing & Content Operations

• Publish content hands-on across all channels, using each platform’s native publishing tools as well as scheduling platforms.
• Own day-to-day publishing and scheduling to maintain a consistent, platform-appropriate cadence and posting times for each market.
• Apply practical, working knowledge of each platform’s publishing requirements — aspect ratios, safe zones, caption and character limits, hashtags, tagging, link placement, covers and thumbnails, first-comment conventions, and language or geo targeting.
• Manage the Arabic and English publishing setup per market, ensuring the right language and dialect reaches the right audience.
• Identify and flag organic content suitable for boosting, in coordination with the Performance Marketing Manager, and adapt copy and framing for the promoted format.

1. Algorithms, Trends & Platform Expertise

• Maintain a strong working understanding of how each platform’s algorithm ranks and distributes content watch time, completion rate, saves, shares, replies, early engagement, and session behavior and factor this into content decisions.

1. Performance & Optimization

• Own social media KPIs and drive revenue growth.
• Monitor competitor activity and social media best practices to identify new opportunities.

Requirements

EXPERIENCE

• 3–5 years of full-time experience in social media content strategy and content creation, including social media copywriting for a consumer brand, app, or e-commerce platform.
• Demonstrated experience owning content calendars across multiple platforms and markets.
• Hands-on experience publishing and scheduling content across multiple social channels, not only planning or briefing it.
• Strong portfolio demonstrating social media concepts, campaigns, calendars, and copywriting.
• Prior experience with a cashback, fintech, e-commerce, or rewards brand is an advantage.
• Ability to work independently and manage content strategy and calendars across multiple markets and platforms simultaneously, with minimal supervision.
• Strong attention to detail, brand consistency, and cultural sensitivity.
• Preference will be given to candidates with strong experience in the KSA market

CONTENT & CREATIVE SKILLS

• Strong creative writing and conceptual thinking skills.
• Excellent Arabic writing skills with proficiency in Saudi and Egyptian dialects.
• Strong English copywriting skills.
• Ability to write short-form video and Reel scripts, story sequences, and dark ad copy.

MARKET & PLATFORM KNOWLEDGE

• Strong knowledge of the Saudi social media landscape and audience: platform preferences, trending formats, cultural sensitivities, and audience behavior.
• Expertise across major social media platforms, particularly Instagram, TikTok, Snapchat, and X.
• Deep understanding of social media analytics.