Mon- Fri
-Develop and maintain a comprehensive social media strategy that defines how social media marketing techniques will be applied to increase visibility and traffic across the America First Credit Union brand, products and services.
-Lead the development of organization-wide social media management standards, policies and rules of engagement for social media
-Development and implement creative content, engagement and measurement strategies for the America First social media channels.
-Develop and expand community and/or influencer outreach efforts.
-Oversee design (ie: Facebook Timeline cover, profile pic, thumbnails, ads, landing pages, Twitter profile, Blog, etc.)
-Define key performance indicators and implement enterprise level measurement, analytics, and reporting methods to gauge success.
-Mentor and provide training to communication and management professionals throughout the organization on best practices for creating, managing, monitoring, and developing content for social networks.
-Work with all levels of management to explore and identify ways to integrate social media into business strategies and marketing campaigns.
-Apply marketing research and development methods to learn and understand emerging trends and technologies and to communicate this knowledge clearly and concisely.
-Oversee paid social media strategy and budgeting
-Maintain appropriate audit and risk management documentation for all social media actitivies
-Four year degree required in Marketing, Public Relations, or similar.
-5+ years experience in social media advertising, communications or marketing.
-Excellent written and verbal communication skills.
-Strong technical background with advanced computer skills.
-Aptitude to develop and maintain strong working relationships with both internal and external stakeholders.
-A solid understanding of ethical search engine optimization techniques.
-Exceptional leadership capabilities and strong interpersonal skills.
-Extremely strong communication and presentation skills.
-Demonstrated experience and a passion for the social technology universe (i.e., Facebook, Twitter, YouTube, Foursquare, Flickr, blogs, wikis, RSS, social bookmarking, discussion forums and community software).
-Experience with online monitoring and measurement platforms including but not limited to Omniture, Facebook Insights, YouTube Insights, Google Analytics, HootSuite, TweetDeck, and Social Mention.
-Experience with creating and identifying quality social media content related to finances, community involvement, education is preferred.
-Ability to work effectively under deadlines and juggle several assignments simultaneously.
-Ability to distinguish and behave with a good sense of decorum; acting as a brand ambassador is absolutely required.
-Data, analytics, and metrics oriented.
We’re proud to provide the finest financial products & services in the most professional and convenient manner possible. As the nation's 5th largest credit union, and with more than 130 locations, our team is dedicated to the well-being of 1.4 million members in Utah, Nevada, Idaho, Arizona, and New Mexico.
Our mission is to provide personal financial services of a superior quality to the members/owners; our chief concern being their financial well-being.
We desire to be the primary financial institution of our members. We will use automation and technology to support a highly trained group of volunteers and staff.
Professional managers will be accountable for the quality of service and will be given sufficient flexibility in implementing policy to ensure that the member perceives the highest degree of excellence in every contact.
Professional marketing will provide aggressive programs to sustain and increase growth. We will seek our growth both from new members and by serving the financial needs of present members in a more complete manner. We will not sacrifice quality of present services to seek growth.
In order to provide quality member services, the credit union must remain financially sound and secure. Adequate operating controls, capital reserves and liquidity will be maintained at all times.
We will be sales oriented in our approach to members, and traditional credit union philosophy will remain our guiding principle. Among financial institutions, this credit union is a unique organization with deep and abiding human values. Our goal is to maintain those qualities.
13 August 1985
