JOB PURPOSE:
To lead and implement a comprehensive social media strategy for Ackermans (CFE and Commercial), driving brand engagement and alignment across categories. This role focuses on creating impactful, on-brand content, managing a small team, and analyzing performance. The Social Media Manager will collaborate closely with key stakeholders to ensure consistent messaging and optimized campaigns, enhancing Ackermans presence across all digital platforms.
KEY RESPONSIBILITIES
Social media strategy development & execution
Develop and implement a comprehensive social media strategy across all platforms (Facebook, Instagram, TikTok, LinkedIn)
Align social media efforts with Ackermans CFE, Commercial, CVLM, and digital marketing objectives, ensure accurate reflection in promo grids
Content creation and management
Ensure social media content aligns with Ackermans content plan, including collaboration with ATL, PR, and buying teams
Develop platform-specific, engaging content with in-house teams and external agencies
Manage social-only campaigns, ensuring timely content delivery across all platforms
Management
Financial management
Stakeholder management
Talent management
Resourcing
Performance
Talent and succession planning
Performance analysis and optimization
Analyze social media performance using Brandwatch and Salesforce to generate insightful reports and identify areas for improvement
Collaborate with the Customer Insights team to generate advanced analytics for deeper audience understanding
Identify actionable insights to optimize future campaigns
Industry trends and best practice
Keep the business updated on new social media trends, tools, and benchmarks
Provide quarterly presentations with recommendations for innovative strategies
EXPERIENCE REQUIRED
Essential:
A minimum of 3 years’ experience in a social media strategy role
A minimum of 2 years’ experience at a management level in Marketing, which specifically includes responsibility for managing a team
Experience in working across several different business units and functions
Strong knowledge of social channels (e.g., Facebook, Instagram, TikTok)
Proven track record of developing and executing successful social media campaigns
Strong understanding of social media analytics and reporting tools (Brandwatch, Salesforce)
Ability to create and curate content tailored for multiple social media platforms
Influencer marketing knowledge, identifying and working with influencers to drive campaigns
Preferred
Experience within a clothing retail environment is preferred
KNOWLEDGE REQUIRED
Social media platforms and their best practices (Facebook, Instagram, TikTok, YouTube, Pinterest, and emerging channels)
Social media algorithms and trends to optimize content and engagement
Analytics and reporting tools (Brandwatch, Salesforce, Google Analytics) to measure performance
Content creation workflows and collaboration with design, photography, and videography teams
Influencer marketing strategies and partnerships
Brand management and tone of voice to ensure consistent communication across channels
Competitor analysis techniques to benchmark performance and identify opportunities
SKILLS REQUIRED
Excellent written and verbal communication skills
Highly organized
Attention to detail
Creative thinking with the ability to develop innovative content and campaign ideas
Strong knowledge of platform-specific algorithms (e.g., Facebook, Instagram, TikTok) to optimize performance
Analytical skills to interpret data, derive insights, and make data-driven decisions
Visual content understanding
The ability to:
Manage multiple priorities and deadlines in a fast-paced environment
Lead and motivate a team, fostering collaboration and growht
QUALIFICATIONS
Essential:
Grade 12 Certificate/Matric
A National Diploma / Degree in Marketing or an equivalent qualification
Preferred
Digital marketing qualification
The Ackermans story goes back as far as 1916, when Gus Ackerman opened the first store in Wynberg in Cape Town. His vision for the store was to create a place where customers could find great products at fantastic prices, which is exactly what Ackermans became. Ackermans was, subsequently, bought by the Pepkor Group in 1986.
Today, there are more than 850 Ackermans stores in 5 countries, making us a leading value fashion retailer for the whole family – continuously setting the standard for value and affordability. With a wide selection of fashion for ladies, kids, babies and men, as well as homeware, cellular and key financial products, we’ll keep bringing value to your life every day.
Our purpose at Ackermans is: Bringing Value to Life, and it lies at the heart of everything we do, whether it’s to the lives of our customers and employees, or to the wider community and value retailing as a whole.
The secret to our success is simple – people. Hiring people who love what they do, and giving them every opportunity to shine. In fact, at Ackermans we’re so committed to this philosophy that we’ve named our staff members Phadimas – which means ‘shine’ in Northern Sotho. Every day, each of our employees is encouraged to shine, reach for the stars and take each other, and the Ackermans brand, to new heights of achievement and success.
We firmly believe that the future of our company rests in the hands of the people we employ. As such, every new Ackermans Phadima is put through a rigorous selection process and chosen with the greatest of care. This process ensures that each new Phadima is a perfect fit for our company culture, and will thrive in our environment of encouragement, motivation and inspiration.
If you feel that this is an environment that you could succeed in, we’d love for you to join us. View our current vacancies, and we could soon be welcoming you on-board as our newest Ackermans Phadima!
