This is a remote position.

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  Develop a comprehensive social media strategy for Gimme Swag across Instagram, TikTok, YouTube, Twitter/X, Tumblr, Discord, Facebook and Pinerest.
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  Create and maintain a rolling content calendar (target: 2–3 posts per week per platform).
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  Establish baseline KPIs and reporting structures to track growth and engagement.
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  Manage the Pinterest strategy for New Dawn.

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  Conduct proactive social media research to identify emerging trends, viral moments, and competitor activity.
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  Provide actionable strategic insights beyond basic summaries; analyze
  why
  certain content performs well and how we can leverage these trends for our brands.

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  Curate and edit raw assets provided by the team or interns into platform-specific formats (Reels, TikToks, Shorts).
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  Proficiently use editing tools such as CapCut, Adobe Premiere/Rush, or AI-assisted editing tools.
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  Ensure all content aligns with brand voice: playful, youthful, and authentic for Gimme Swag; sophisticated and compliant for New Dawn.
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  Manage the Pinterest execution for New Dawn.

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  Manage daily posting schedules across all priority platforms.
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  Engage with the community, respond to comments/DMs, and foster relationships within the gaming/collector niche.
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  Monitor analytics weekly to identify trending topics and adjust strategy accordingly.

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  Guide and provide feedback to two high-school-aged interns (one in TX, one in NY) regarding content ideas and raw asset capture.
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  Maintain flexible, informal communication channels to ensure steady workflow.

Requirements

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  Experience: 3+ years in social media management, preferably with brands in the creator economy, gaming, or lifestyle sectors.
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  Platform Expertise: Deep understanding of algorithms and best practices for Instagram, TikTok, YouTube, and Discord. Experience with Pinterest is a plus.
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  Technical Skills:
  • 
    Proficiency in video/photo editing (CapCut, Adobe Suite, Canva, or similar).
  • 
    Comfortable using AI tools for content ideation or workflow efficiency.
  • 
    Ability to pull and interpret social media analytics data.
  • 
    Strong research skills with the ability to synthesize social listening data into strategic recommendations.

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  Self-starter who can operate independently with weekly check-ins.
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  Strong written English skills (native or near-native fluency required).
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  Adaptable tone: Can switch between Gen-Z/Gamer vernacular and professional/lifestyle tone.