Social Media Manager

The Role

Many B2B brands see social media as a place to announce features, share links and fill a content calendar.

At ServiceChannel, we know that social media is much more than this, and that the role of a Social Media Manager is a strategic cornerstone of a winning go-to-market strategy.

Social media is where we connect with our community. It’s where our audience gathers information, learns who understands them, and makes decisions. Credibility must be earned in real-time, and attention is hard to come by, so success means delivering resonance that sparks engagement.

We are looking for a Social Media Manager to own ServiceChannel’s voice and strategy across social channels. This person will build platform-native content and strategies, identify meaningful cultural moments to participate in, invite our community in to engage, and lift the voices of our internal experts that know our customers in and out.

This is a unique opportunity to strengthen a brand that is growing internationally and sharpening our perception as a leader in AI-powered solutions for our industry.

This role is remote and will report to the Senior Director of Brand and Content. You’ll partner with the rest of the marketing team, sales, product, customer success, the leadership team and colleagues around the world to keep our brand top of mind for our audiences.

What You’ll Do

Develop and own ServiceChannel’s social strategy

• Run platform-native strategies for LinkedIn and Instagram primarily, and drive strategy around what other channels to prioritize

• Maintain broad fluency across the evolving social platform landscape to guide strategy and ensure we are staying visible and relevant amid the demands of the algorithms

• Ensure that audiences pay attention – which means using humor and edutainment - but protect our brand reputation and position as the trusted market leader.

• Decide what we post, when we post, and ensure our social calendar is always in sync with our biggest launches, campaigns, and community milestones.

• Partner with Brand, Product Marketing, Sales, Product, Operations and Leadership to ensure cohesive storytelling and bring our expertise to life through our people

• Help turn key company moments into meaningful industry conversations

Content creation

• Write clear, sharp, and brand-aligned copy across all platforms.

• Drive social content creation from ideation to publishing.

• Concept and produce social-first series—specifically video-led formats

• Partner with our internal experts and leaders to amplify their voices

Employee Advocacy & Internal Engagement

• Partner with internal teams to ensure employees are aware of and excited about key company announcements, milestones, and thought leadership

• Own our Employee Advocacy program which empowers employees to amplify company news and insights through their own social networks

• Provide guidance, inspiration, and resources that make it easy for employees to participate in social storytelling

Serve as ServiceChannel’s cultural radar

• Monitor cultural discourse, internet behavior, and platform-native trends

• Track moments relevant to the facilities management ecosystem

• Identify opportunities for ServiceChannel to participate with relevance and credibility

Analytics & Optimization

• Monitor and analyze social performance metrics to continuously improve reach, engagement, and audience growth

• Translate analytics into actionable insights and new experiments

• Identify what resonates most with the audience and evolve the strategy accordingly

Develop and operationalize social program

• Establish best practices for social engagement across teams, leveraging AI as your foundational way of working

• Build playbooks for launches, announcements, and reactive moments

• Protect long-term brand equity while enabling timely participation

• Ensure that as platforms evolve, our strategy and KPIs do too