Job Description

Position : Social Media Manager

Salary : PHP 80,000 - Php 100,00 ($1,900 - $2,300 AUD)

Working Hours & Conditions : Australian Hours

Holidays : Public holidays in AU

About The Company?

The company is a fast-growing hospitality brand known for its premium burgers, strong customer following, and vibrant in-store experience. With four locations currently operating and expansion to six stores underway, the business is focused on building a stronger digital presence and creating more engaging, community-driven social media content across its brands.

We are seeking a creative and highly engaged Social Media & Community Manager to take ownership of the day-to-day social media presence across multiple locations. This role is heavily focused on stories, audience engagement, and community interaction, helping bring the brand personality to life online.

The successful candidate will work alongside the existing creative agency, which will continue producing polished content assets, while this role focuses on repurposing content, maintaining an active online presence, and driving engagement across platforms.

Key Responsibilities

Social Media Management & Community Engagement (Primary Focus)

• Manage day-to-day activity across Instagram and Meta platforms
• Create and maintain a strong Instagram Stories presence across all stores
• Engage directly with followers through messages, comments, polls, reposts, and interactive content
• Build a fun, community-driven brand voice similar to leading hospitality brands
• Maintain consistent audience interaction and online responsiveness

Content Repurposing & Editing

• Repurpose agency-provided content into platform-specific formats
• Create engaging stories, reels, promotional posts, and short-form content
• Perform basic graphic design and video editing for social platforms
• Adapt existing content into engaging day-to-day social media activity
• Use AI tools where appropriate to improve efficiency and content output

Paid Advertising Support

• Assist with Instagram and Meta paid advertising campaigns
• Support audience targeting, boosted posts, and promotional campaigns
• Monitor engagement and campaign performance metrics

Growth & Platform Expansion

• Support ongoing audience growth and community engagement strategies
• Help strengthen customer loyalty and repeat engagement through social media
• Explore future opportunities for TikTok content and platform expansion

Tools & Platforms

• Instagram & Facebook (primary platforms)
• Meta Business Suite / Ads Manager
• Canva, CapCut, Adobe, or similar editing tools
• AI-assisted content and editing tools (desirable)

Requirements

Key Requirements

• Proven experience managing social media accounts for hospitality, food, or lifestyle brands
• Strong understanding of Instagram Stories and audience engagement strategies
• Basic graphic design and short-form video editing skills
• Paid media buying capabilties
• Hospitality or food industry experience
• Ability to repurpose content into engaging social media assets
• Strong communication and brand awareness skills
• Ability to manage multiple store accounts and maintain consistency

Desirable

• Experience using AI tools for content creation or editing
• Familiarity with TikTok trends and platform strategy

Additional Information

• Full-time dedicated role (40 hours/week)
• Role will support multiple stores and brands within the group
• Existing agency will remain in place for polished content production
• Strong focus on engagement, stories, community interaction, and content repurposing rather than on-site content capture
• Opportunity to grow with a rapidly expanding hospitality brand