Job Description

Position: Social Media Manager
Number of hours: 20 or 40 hours/week
Schedule: CET

Tasks required:

• Develop, curate, and schedule high-quality content for social media platforms (Instagram, TikTok, Pinterest, Facebook, etc.).

• Maintain a consistent brand aesthetic and tone, especially in fashion/lifestyle niches.

• Engage with followers, respond to comments and messages, and build community engagement.

• Monitor trends in fashion, social media, and digital marketing to enhance content strategies.

• Track and report performance metrics (engagement, reach, conversions) and optimize accordingly.

• Design visually appealing posts, stories, reels, and promotional graphics using Canva.

• Create mood boards, lookbooks, and branded templates for consistency.

• Edit and enhance images/videos to align with fashion-forward aesthetics.

• Assist in creating and scheduling newsletters and promotional emails.

• Use platforms like Mailchimp, Klaviyo, or ConvertKit for basic email automation.

• Ensure email designs align with brand identity and have compelling CTAs.

• Stay updated on the latest social media trends, hashtags, and platform updates.

• Coordinate with influencers and brand partners for collaborations.

• Conduct occasional market research for audience insights.

• Other ad hoc tasks that would be assigned

Requirements

• Proven experience as a Social Media Manager or similar role.

• Strong portfolio showcasing Canva designs and social media strategies.

• An eye for fashion aesthetics, trends, and digital styling.

• Experience with Instagram, TikTok, Pinterest, and email marketing platforms.

• Basic knowledge of copywriting for captions, posts, and emails.

• Knowledge of video editing (CapCut, InShot, or Adobe Premiere Rush).

• Experience in influencer outreach and collaboration management.

• Understanding of basic paid ad strategies for social media.

• Excellent communication and organizational skills.

• Ability to work independently and meet deadlines.