Job Description

ROLE PURPOSE

Design and implement social media strategy across all social media channels aligned with business goals in order to evolve the groups content storytelling, increase earned media marketing techniques, maximise social voice, and increase fans/followers engagement.

JOB OBJECTIVES

• Strategically create and distribute various brands content across a variety of different social networks and oversee brands social media accounts design and layout.
• Manage campaigns and interactions with the public on all social outlets whilst ensuring best social customer response practices through exercising good judgment when monitoring the community and engaging in fan conversations.
• Post content, ensure timely responses, manage social media programmes, and ensure the brand voice is carried out across all social media platforms.
• Manage and maintain the day-to-day social media calendar (generate, edit, publish and share engaging content daily).
• Attend group and partner events and stay versed in day-to-day topics relevant to the business in order to ensure the best social coverage.
• Develop the audience targeting strategy by campaign through knowledge of interests, behaviours, lookalike audiences, retargeting, demographics, and continuous experimentation to find the right audiences.
• Ensure effective stakeholder relationships, both internal and external, to enable effective implementation of social initiatives.
• Lead the strategy and execution of paid social media campaigns, including setting campaign objectives and ROI measurement.
• Make recommendations on content types to pursue and identify content driving impressions, engagements, and sales.
• Report on all social media analytics and deliver standard analysis and reporting of day-to-day posts, campaigns, and the social listening sphere, as well as monitor SEO and web traffic metrics.

JOB SKILLS AND KNOWLEDGE

• Excellent communication skills (phone, email, and presentations).
• Strong writing skills and ability to speak in the tone of the brand.
• Ability to think quickly and adapt to changing requirements and technologies.
• Strong knowledge of social media participants and how to maximise each platform for campaigns.
• Extensive knowledge of all facets of the social space and ability to learn the competitive environment of the group.
• Proficiency in Microsoft Office Suite (Excel, Word, PowerPoint), Adobe
• Design Suite (Photoshop, InDesign, Acrobat), WordPress, and Sprinklr.

MINIMUM REQUIREMENTS

Education:

• Matric.
• Bachelors degree in Marketing or applicable field (Desirable).

• Job Experience:
• 5 years employment experience owning social media campaigns, including interactions with the public on all social outlets at a corporation, agency, or social company.
• Professional experience managing Facebook, Twitter, YouTube, Instagram, Pinterest, Snapchat and other emerging channels.
• Experience collaborating with internal and external resources to develop strategies to meet department goals within budget and established timelines.
• Experience with web analytics and comfort level in communication with IT and technical areas.