Job Description

SOCIAL MEDIA LEAD – WOMEN’S

REPORTS TO: SOCIAL MEDIA MANAGER

STATUS: NON-EXEMPT

Boot Barn is where community comes first. We thrive on togetherness, collaboration, and belonging. We build each other up, listen intently, and implement out-of-the-box ideas. We celebrate new innovations, congratulate one another’s achievements, and most importantly support each other.

At Boot Barn, we work together to make a positive impact on the world around us, and by working collectively with encouragement, we consider ourselves “Partners.” With the values of the West guiding us, Boot Barn celebrates heritage, welcomes all, and values each unique Partner within our Boot Barn community.

Our vision is to offer everyone a piece of the American spirit – one handshake at a time.

The Social Media Lead – Women’s is responsible for working closely with the Social Media and Marketing teams to provide digital support for Boot Barn and exclusive brands via social media. The ideal candidate will understand social media platforms, marketing strategy, manage multiple deadlines, possess excellent written and verbal communication skills and will support and collaborate with key Marketing leaders and team members.

Essential Duties and Responsibilities

• Lead the social media efforts across all platforms supporting new product launches, seasonal campaigns, brand partnerships, and more for Boot Barn and Exclusive Brands women’s content.
• Plan and implement new social media strategies on all platforms, monitoring social media trends and providing innovative ideas and concepts to support brand initiatives.
• Collaborate with creative, marketing, merchandising, and communications teams to ensure brand consistency.
• Create and manage a social media content calendar across all platforms.
• Community management - Monitor and facilitate responses to social media posts and direct messages in partnership on all platform fostering engagement and growth.
• Track, analyze, summarize, and report on campaign performance, providing recommendations to improve engagement and follower count.
• Working with existing talent and sourcing new partnerships to support business needs.
• Review all content before it’s posted, ensuring accuracy and brand consistency.

Additional Responsibilities

• Demonstrates high degree of professionalism in communication, attitude and teamwork with customers, peers and management
• Demonstrates high level of quality work, attendance and appearance.
• Travels up to 20% of scheduled shifts
• Adheres to all Company Policies & Procedures and Safety Regulations
• Adheres to local, state and federal laws
• Performs any other duties that may be assigned by management
• Understands and complies with all company rules and regulations

Qualifications

Qualifications

• Bachelor’s degree in Marketing, Business, or related field.
• Minimum of 2-5 years of work experience in Social Media
• Highly proficient with all social media platforms, including Meta, TikTok, X (Twitter), and Pinterest. Snapchat experience preferred.
• Knowledge of social media planning tools, Sprout social preferred.
• Must be extremely well organized, work well under pressure and be a strong problem solver
• Self-motivator with good initiative
• Experience meeting multiple deadlines
• Strong communication, customer service, time management and organizational skills.

Competencies

• Adaptability
• Communication
• Decision Making
• Initiative
• Innovation
• Motivator
• Organization
• Professionalism
• Results Orientated

Boot Barn Benefits & Additional Compensation Opportunities

• Competitive hourly rate.
• Merchandise discount: 50% off of Exclusive Brands and 40% off of third-party brands.
• Paid Time Off plan for year-round Boot Barn Partners.**
• Medical, Dental, Vision and Life Insurance.**
• 401(k) plan with generous company matching.
• Flexible schedules and work/life balance.
• Opportunities for growth at every level – we are opening 50+ new stores each year.

**For eligible Boot Barn Partners

PAY RANGE: $33.00 - $36.06/hr*

*compensation varies based on geography, skills, experience, and tenure

Physical Demands

In general, the following physical demands are representative of those that must be met by a Partner to successfully perform the essential functions of this job. Reasonable accommodations may be made to allow differently abled individuals to perform the essential functions of the job.

• Standing, walking and squatting less than fifty percent of the work shift.
• Required to lift, move and carry up to 40 pounds.
• Ability to read, count and write to accurately complete all documentation and reports.
• Must be able to see, hear and speak in order to communicate with partners and customers.
• Specific vision abilities include close vision, distance vision, peripheral vision, depth perception and ability to adjust focus.
• Manual dexterity required using hands to finger; handle, feel and type; reach with hands and arms.

[ ] Sedentary: Limited activity, no lifting, limited walking

[ ] Light: Office work, some lifting, bending, stooping or kneeling, walking

[ X ] Moderate: Mostly standing, walking, bending, frequent lifting

[ ] Arduous: Heavy lifting, bending, crawling, climbing

Work Environment

In general, the following conditions of the work environment are representative of those that a Partner encounters while performing the essential functions of this job. Reasonable accommodations may be made to allow differently abled individuals to perform the essential functions of the job within the environment.

• The workspace is clean, orderly, properly lighted and ventilated with the proper safety compliance.
• Noise levels are considered moderate.

Boot Barn, Inc. reserves the right to make exceptions to modify or eliminate this document or its content. This document supersedes all previous policies, procedures or guidelines pertaining to this subject.

Our core value of community bands us together in supportive and inclusive ways to drive our collective success. Boot Barn provides equal employment opportunity to all applicants and employees without regard to race, color, religion, sex, sexual orientation, age, national or ethnic origin, veteran or military status, disability, as well as any other protected status under the law.

Americans with Disabilities Act (ADA) - Boot Barn will provide reasonable accommodations (such as a qualified sign language interpreter or other personal assistance) with the application process upon your request as required by applicable laws. If you have a disability and require assistance in this application process, please visit your nearest Boot Barn Store or Distribution Center or reach out to Human Resources at 1-949-453-4400, Option 4.

California Privacy Notice