Job Description

About:

We are looking for experienced marketers for full-time roles with:

1. A major consumer-tech brand

2. One of the world’s largest internet conglomerate

3. One of the top 10 FMCG companies

4. A leading global IT services & consulting firm

5. A 300 Cr+ organic dairy brand driving sustainable food consumption

And more large, growth and emerging brands working with us.

Key Responsibilities:

• Develop all social media and content campaigns and always-on strategy & roadmap in collaboration with cross-functional teams.
• This will involve social media management & digital marketing, platform understanding, relationship management across platforms with proven track record of developing plans that leverage data & insights to define the charter, role of social media & support decisions.
• Lead social media channel management, on a daily basis and flawless execution of social media duties end to end
• Ensure each of the brand’s visual, tone and style guidelines are maintained across social media.
• Develop clutter-breaking, relevant and delightful marketing campaigns for new campaign/category launches working closely with content partners, internal content, creative and broader marketing teams. Effectively direct and manage the development of multiple campaigns in parallel across languages and genres
• Own the brand’s ORM – track sentiment analysis, design escalation matrix and ensure effective resolutions to negative conversations
• Develop innovative social media and content marketing experiences that engage the consumer and help tell meaningful stories. Influence the broader content strategy of the business collaborating closely with internal creative teams
• Be the voice in the room to always push the creative envelope for all social media campaigns
• S/he should be working autonomously with teams (brand, internal design, PR , CX & others), onboard agencies, as in when needed & also take responsibility for driving defined metrics of measurement.

Experience:

• Proven experience in social media management with consumer-tech brand background either on the client side or agency side. MBA is an added advantage.

Skillset:

• Good verbal and written communication skills.
• Excellent organisational and time management skills.
• Ability to work in a fast-paced, challenging and dynamic environment Basic. understanding of financial terms and concepts is a good to have.

About WinnerBrands

At WinnerBrands, we are on a mission to create a community of the brightest marketing minds to deliver impactful, rewarding, and purposeful work by collaborating, contributing & co-learning with smart peers. Backed by Busybeebrands.com, a pioneering brand-building firm that has helped some of the most disruptive new-age brands in the country craft their brand and marketing strategy, we find opportunities with progressives startups and brands in the domain of marketing with multiple engagement models for our talent partners, freelance / part-time or full-time. Request to visit our community page at https://www.winnerbrands.in/talentcommunity/

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