Job Description

AlUla Club is seeking a creative and strategic Social Media Lead to drive the club’s digital presence and fan engagement across all platforms. This role is responsible for developing and executing the club’s social media strategy, delivering compelling content, and strengthening the club’s brand locally and internationally. The ideal candidate is passionate about sports, understands digital storytelling, and thrives in a fast-paced matchday environment.

Responsibilities

• Develop and execute the club’s social media strategy aligned with brand and commercial goals.
• Plan, create, and publish engaging content across all key platforms (Instagram, X, TikTok, YouTube, Snapchat, Facebook).
• Lead daily content operations, including matchday coverage, training updates, and announcements.
• Ensure consistent brand tone, identity, and visual standards across all content.
• Engage actively with fans and manage community interactions professionally.
• Launch interactive campaigns (contests, polls, activations) to grow engagement.
• Build relationships with supporters, influencers, partners, and stakeholders.
• Collaborate with creative teams to deliver high-quality digital content.
• Support marketing initiatives, sponsor activations, and club events.
• Track performance metrics and provide regular reports with insights and recommendations.
• Monitor trends and continuously optimize content strategy.
• Lead real-time digital coverage during matches and major club events.

Requirements

• Bachelor’s degree in Marketing, Media, Communications, Digital Marketing, Public Relations, or related field.
• Minimum 6 years of experience in social media management, digital marketing, or content creation (preferably in sports, media, or entertainment).
• Strong understanding of social media platforms, algorithms, and content trends.
• Experience in live event coverage and real-time content publishing.
• Excellent written and verbal communication skills (Arabic & English preferred).
• Experience using social media management and analytics tools.
• Strong leadership and team collaboration skills.

Benefits

• Health Insurance Coverage.

• Paid Leave.

• Remote Work Opportunities (where applicable).

• Professional Development and Training.