Job Description

This role is located 100% onsite in El Paso, Texas

At DATAMARK, Inc., you will experience a dynamic and inclusive company culture that emphasizes collaboration, innovation and professional development. Our team is supportive, engaged and enjoys working together to achieve shared goals. We offer exceptional benefits and are committed to promoting your well-being both in and out of the workplace. Join DATAMARK as a Social Media Lead and contribute your expertise in a role where your impact truly matters!

The Social Media Lead is responsible for owning and executing DATAMARK’s organic social media strategy across relevant platforms, with a primary focus on LinkedIn. This role develops and manages a cohesive content strategy that aligns with broader marketing objectives, brand positioning, and demand generation initiatives. The Social Media Lead collaborates closely with cross-functional teams to elevate brand visibility, engagement, and thought leadership while ensuring consistency, quality, and performance optimization across all social channels

Requirements

The Social Media Lead will own and execute DATAMARK’s organic social media strategy across relevant platforms, with a primary focus on LinkedIn, aligned to brand positioning and marketing goals.

• Develop, manage, and optimize the social content calendar, ensuring consistent publishing, platform best practices, and cross-team alignment.
• The Social Media Lead will create, curate, and oversee high-quality social content, including copy, basic visuals, and collaboration with designers for advanced creative.
• Support executive and SME thought leadership by drafting content and positioning DATAMARK as a leader in BPO, CX, and digital transformation.
• Partner with marketing, PPC, content, analytics, and HR teams to support integrated campaigns, demand generation, and employer branding initiatives.
• Manage community engagement, employee advocacy, and inbound interactions, routing inquiries to appropriate internal stakeholders as needed.
• Track, analyze, and report on social performance, providing actionable insights, optimization recommendations, and visibility into trends and opportunities.
• Strong copywriting and editing skills, with the ability to draft, proof, and refine executive- and brand-level social content for clarity, accuracy, tone, and consistency.
• The ideal candidate for the Social Media Lead will be skilled in social media analytics, including the ability to review, validate, and interpret key metrics (e.g., reach, engagement, clicks, traffic contribution), and translate data into actionable recommendations.
• Ability to manage multiple concurrent social initiatives, campaigns, and content workflows while meeting deadlines and maintaining high standards.
• · Strong cross-functional collaboration skills, including partnering with marketing, PPC, analytics, design, HR, and leadership stakeholders.
• · High attention to detail and quality, with the ability to enforce brand standards, governance guidelines, and approval processes across all social channels

Education Requirement:

Bachelor’s degree in marketing, Communications, or a related field.

Field Experience:

At least 5 years of experience managing social media for B2B brands, with 6-8 years of experience preferred.

Proven experience managing and growing LinkedIn, and/or other social media accounts for a B2B brand or organization.

Familiarity with social media scheduling and analytics tools like HubSpot, Hootsuite, Buffer, or Sprout Social

Benefits

What We Offer:

• Comprehensive Health Care: Medical, dental, and vision plans
• Retirement Savings: 401k and IRA plans
• Life Insurance: Basic, voluntary, and AD&D coverage
• Paid Time Off: PTO, paid volunteer hours, and holidays
• Disability Coverage: Short-term and long-term disability plans
• Professional Growth: Training and development to advance your career
• Wellness Resources: Support for your overall well-being
• Salary: $55,000