Job Description

Drive impact. Optimise performance. Shape the future of GWM.

Are you ready to join one of Australia's most innovative automotive manufacturers? Do you thrive in a fast-paced, dynamic environment where your contributions have a real impact? If so, we have an exciting opportunity for you!

About GWM Australia & New Zealand:

GWM is the powerhouse behind the renowned Chinese automaker's local presence. We specialise in importing, distributing, and marketing a diverse range of vehicles, including petrol, hybrid, and cutting-edge electric models. Our lineup features the popular Haval SUVs, the robust Cannon Ute, the rugged Tank 4x4 SUV, and the innovative Ora EV.

With a commitment to excellence and customer satisfaction, GWM is transforming the automotive landscape by offering high-quality vehicles tailored to the evolving needs of Australian consumers.

About the Role:

Reporting to the Media Performance Manager, the Social Media & Influencer Specialist is new role, and plays an important part in ensuring GWM maintains an active, engaging and relevant presence across social media channels and supports the delivery of influencer, creator and experiential activity that builds brand awareness and connection with consumers across owned, earned and paid channels.

Working closely with the broader Marketing, Product, PR and Go-to-Market teams, the role will coordinate social content, manage day-to-day relationships with influencers and KOLs, support events and activations, and assist in identifying opportunities to grow GWM's reach and relevance across priority audiences.

Key Responsibilities:

• Coordinate the day-to-day management of GWM's social media channels.
• Schedule and publish approved content across relevant social media platforms.
• Maintain social media content calendars to ensure content is planned, coordinated and delivered on time.
• Coordinate content requirements with internal stakeholders, agencies and external suppliers.
• Support the identification and research of relevant influencers, creators and Key Opinion Leaders (KOLs).
• Assist with the development of influencer briefs and track influencer content to ensure agreed deliverables are completed.
• Coordinate the development and delivery of social-first content.
• Assist with the preparation of content briefs for agencies, creators, photographers and production partners.
• Support content creation at GWM events, launches and activations.
• Coordinate the timely delivery of content required to support campaigns and product launches, whilst maintaining content schedules and track outstanding deliverables.
• Support social media activity associated with new model launches and marketing campaigns.
• Work with Product and Go-to-Market teams to understand upcoming product activity and key campaign milestones.
• Coordinate social content requirements in line with approved launch plans.
• Support post-launch activity to maintain momentum and extend campaign reach.
• Maintain accurate records of social media, influencer and experiential activity.
• Track campaign budgets and supplier costs as required.
• Identify opportunities to improve GWM's social media presence and audience engagement.
• Research emerging creators and influencers relevant to GWM's target audiences.
• Identify potential new creator communities and partnership opportunities.
• Assist in building relationships with influencers and KOLs across automotive, lifestyle, adventure, technology, family and other relevant categories.
• Use campaign results and audience insights to identify opportunities for improvement.

Why Join Us?

GWM is quickly becoming one of the leading automotive brands in Australia and New Zealand. With ambitious plans to introduce even more groundbreaking products, there’s no better time to join our team and accelerate your career to new heights!

What We Offer:

• A beautiful, light filled & collaborative workspace located in Mulgrave - from Nov. 2026
• Be part of a high-growth automotive brand with big ambitions in ANZ
• Work closely with a high functioning, expert marketing team with real ownership, influence and visibility
• A strong work-life balance, including work-from-home flexibility
• A culture driven by innovation, collaboration, and success
• Access to 24/7 counselling services for you and your family
• 12 weeks paid parental leave for primary care givers and 6 weeks for secondary care givers
• Access to a family vehicle lease program

Skills and Experience:

• 2–4 years' experience in social media, digital marketing, influencer marketing, communications or a related marketing role.
• Demonstrated experience managing or coordinating social media content.
• Strong understanding of major social media platforms, including Instagram, TikTok, Facebook and YouTube.
• Understanding of influencer and creator marketing.
• Experience coordinating marketing campaigns or projects, working with influencers, creators or talent agencies.
• Experience supporting events or experiential marketing activity.
• Strong organisational and project coordination skills.
• Excellent written and verbal communication skills.
• Comfortable working in a fast-paced environment.

Desirable:

• Automotive or consumer brand experience.
• Experience using social media scheduling and analytics platforms.
• Experience coordinating photography or video content production.
• Existing knowledge of Australian influencer and creator communities.

Become a vital part of a dynamic team representing one of ANZ’s fastest-growing automotive brands! If you’re passionate about performance, obsessed with optimisation and ready to make your mark — we’d love to hear from you.