Job Description

Your role serves as the heartbeat of Red Bull’s daily social presence, integrating channel management, content programming and creation, and influencer marketing to maximize local relevancy. This role is responsible for uncovering unique storytelling opportunities and crafting differentiated experiences that resonate deeply with the Hong Kong audience. By strategically growing and maintaining a robust network of creators and social platforms, the Specialist amplifies brand awareness and engagement across both owned and third-party media ecosystems.

Programming and Channel Management

• Lead the development and execution of the channel strategy and content programming across Red Bull Hong Kong’s managed platforms including Instagram, Facebook, YouTube, Threads and redbull.com, creators and third party channels
• Manage the execution of agencies and freelancers to ensure all deliverables align with the established strategic plan and review performance
• Define the strategy and programming of redbull.com according to the local marketing calendar, adhering to global standards with SEO, connected user experience, and driving conversion down the funnel
• Improve channel performance by creating fun, light-hearted, and "Gen Z-relatable" content while increasing posting frequency with the support from freelancer, enhancing blue & silver branding, increasing brand and product mentioning
• Build community through social media community management and community focused initiatives to enhance consumer engagement

Storytelling, Content Creation & Production

• Identify great story opportunities within the market and build audience plans from standalone content to flankers that are created with Red Bull events, projects and other properties in mind
• Develop, localize and locally produce social first content concepts around our marketing mix with a hyper focus on local relevancy, strong branding and quality can in context
• Create and curate engaging and innovative content that excites and inspires evolving consumers
• Lead and manage freelancers and production agencies in content selection, development and execution from briefing, planning and providing timely feedback

Creator & Influencer Network

• Lead the expansion of the creator and influencer program, onboarding fresh storytelling talent to unlock new audience potential
• Stay at the forefront of influencer trends and the digital landscape to identify creators who authentically align with the brand Develop tailored plans for key creators and scale a tactical influencer network to drive credible word-of-mouth for priority campaigns
• Cultivate and manage long-term relationships with creators, overseeing the end-to-end process from ideation and execution to follow-up to educate brand and product knowledge to ensure consistent exposure

Earned Social

• Identify and build relationship with key medias and GenZ-focused media to increase our content and stories visibility
• Expand an earned social network to maximize content visibility and discoverability through strategic platform outreach, covering both "always-on" engagement and tactical project-based initiatives
• Support Media Network, Sports & Culture, Brand & Consumer Collecting projects to build and execute comprehensive EMO plan

Monitoring & Analysis

• Monitor and analyze the performances of social media channels and website to translate the data into actionable plans and business planning
• Optimize channel performance and drive smooth consumer journeys across platforms
• Gather and report consumers insights, feedback, competitors’ activity, social and local innovation

Qualifications

• A communication professional in digital media including programming and content production with more than 2 years relevant experience, media/marketing agency experience is a plus
• Concrete experience in running social media accounts and websites is required.
• Expert in identifying where consumers live digitally, how they consume content, and how to engage with content according to their consumption behaviour.
• Analytic thinking, high affinity to data, with ability to translate into strategy and concrete initiatives.
• Experience in content production (shooting, editing, etc.), knowledge of social copy writing and community management.
• Strong network of production partners in the fields, in particular with sports, lifestyle and culture; good to have a network of content creators within the fields
• With a can-do attitude and focused on delivering results; Team player, excellent communicator, open-minded, innovative and self-motivated

Additional Information

Bachelor degree, ideally in Marketing or Business

Fluency in Cantonese & English (verbal & written)