Job Description

What you'll bring to the team

We are looking for a proactive, creative, and detail-oriented Social Media Manager to lead the execution of our social media activities across our cluster. Reporting to the Head of Social Media & Influencer, this role will focus on delivering the social media strategy across the cluster, alongside influencer management, content creation, community management, and assisting in day-to-day social media operations in the cluster. The ideal candidate will have a passion for social media, influencer relations, a keen eye for detail, and the ability to contribute to the creation of exciting campaigns that connect with millions of people worldwide. This position will be on site 3 days a week at LEGOLAND Florida with additional flexibility as needed.

Qualifications & Experience

Key Responsibilities:

• Develop and implement a comprehensive social media and influencer strategy in partnership with the Head of Social Media & Influencer, aligning goals, KPIs, and activity with broader marketing and business objectives.
• Lead end-to-end planning, execution, and optimization of organic social media and influencer campaigns, including seasonal campaigns, events, sales initiatives, and new offerings across the cluster.
• Identify, research, engage, and manage influencers across key platforms (Instagram, TikTok, YouTube, etc.) using native platform tools and CreatorIQ, building long-term, value-driven partnerships.
• Own and manage the internal Content Creator Program, including reviewing applications, conducting annual audits, and maintaining ongoing communication with creators throughout the year.
• Coordinate and manage influencer visits across Merlin attractions, collaborating with Hotel, Food & Beverage, Guest Services, PR, and other stakeholders to oversee logistics, approvals, gifting, budgets, and VIP experiences.
• Ensure influencer-generated content is correctly tagged, credited, distributed, and amplified across Merlin Entertainments’ social channels to maximize reach, engagement, and brand impact.
• Oversee the creation, curation, scheduling, and publishing of all organic social content across platforms (Instagram, Facebook, TikTok, YouTube, X, etc.), ensuring alignment with global brand guidelines, tone of voice, and platform best practices.
• Collaborate with global brand teams to evolve brand personality and platform-specific content focus across the cluster.
• Coordinate and manage content shoots across the cluster, working closely with Marketing, Global Brand, Operations, and Health & Safety to ensure compliance and documentation.
• Monitor, analyze, and report on organic social and influencer performance using Dash Social and CreatorIQ, compiling weekly reports and providing insights, trends, and optimization recommendations.
• Provide feedback on community sentiment and user-generated content to inform future content strategy and creative direction.
• Support daily community management by engaging with followers, responding to comments, and proactively fostering positive, timely interactions across social channels.
• Partner with Guest Communications teams to ensure social feedback, questions, and concerns are addressed effectively at applicable locations.
• Collaborate cross-functionally with Performance Marketing, PR, Marketing, and Global Brand teams to ensure consistent messaging and share best-performing assets and campaigns across channels.
• Stay ahead of social media trends, platform updates, and industry best practices, contributing innovative ideas to keep the social and influencer program fresh, relevant, and competitive.
• Monitor competitor activity and emerging trends, sharing insights and recommendations to continuously improve performance and brand presence.

Qualifications and Experience:

• 2–3 years of experience in social media management or digital marketing, preferably within the entertainment, travel, or hospitality industries.
• Strong understanding of major social media platforms and best practices, including content strategy, publishing, and community engagement.
• Basic proficiency with social media management and influencer tools such as Dash Social, Hootsuite, Sprinklr, and CreatorIQ.
• Familiarity with analytics and reporting platforms including Google Analytics and native social insights (e.g., Meta Insights).
• Excellent written, creative, and verbal communication skills with a strong attention to detail.
• Ability to thrive in a fast-paced, collaborative environment while managing multiple priorities.
• Demonstrated interest in digital media trends, platform updates, and emerging social and influencer best practices.
• Flexibility to support light travel and occasional weekend work as needed.

Benefits

• Excellent Health Care Options: Comprehensive medical, dental, and vision coverage.Paid Time Off (PTO).
• Merlin Magic Pass: Free entry for friends and family to our amazing parks & attractions.
• Recognition Programs and Rewards.
• 401(k) Program: Save for the future with company matching contributions.
• Tuition Reimbursement Programs: Get support for further education and career growth.
• Numerous Learning and Advancement Opportunities: Grow your skills and advance your career with us!

Pay Range

Competitive