Job Description

Key Responsibilities

1. Grow the audience (~40%)

• Track and report monthly follower, reach, and engagement growth on each platform, with a focus on U.S. dentists and dental professionals.
• Test hooks, formats, posting cadence, and content series; identify what drives growth and scale it.
• Build collaborations with clinicians, course directors, KOLs, and dental creators to reach their audiences.
• Engage daily — reply to comments and messages, join dental conversations, and convert followers into course registrations and leads.
• Benchmark competitors across social platforms to find growth opportunities and sharpen brand positioning.

1. Direct the content (~40%)

• Set the content direction for Instagram, Facebook, LinkedIn, and YouTube — themes, series, and creative briefs — with a focus on clinical and educational content; plan and manage the content calendar.
• Film on-site at partner dental practices, trade shows, and courses, and coordinate participating doctors and KOLs: scheduling, briefing, and making sure filming runs smoothly for them.
• Edit your own footage into short-form video (Reels, Shorts) and brief the Design team on graphics, carousels, and larger projects.
• Use AI tools to speed up copywriting, editing, and reporting, and ensure every post and ad complies with medical device and healthcare marketing regulations.
• Help employees and teams share official content, and maintain company camera and production equipment.

1. Run the back end (~20%)

• Run paid campaigns on Meta and LinkedIn, including customer-list targeting, lead forms, event promotion, and retargeting.
• Manage ad budgets, A/B test creatives and targeting, and improve CPL, CPA, CTR, and ROAS month over month.
• Use existing GA4 and platform tracking (UTM links, Meta Pixel) to analyze social traffic to hiossen.com, course registrations, and lead-form submissions.
• Deliver a structured monthly report with clear takeaways and next steps for the Marketing team.

Qualifications

Required

• A proven record of growing a brand or creator account, with account handle(s), before/after follower numbers and dates, and analytics screenshots you can share.
• A portfolio that includes video you shot and edited yourself, plus examples of social content you planned or directed.
• 2–4 years of experience in social media, content marketing, or paid social.
• Hands-on experience running campaigns in Meta Ads Manager (targeting, lead forms, budgets, A/B tests) and reading results in GA4.
• Working proficiency in Adobe Creative Cloud (Photoshop, Premiere Pro, Lightroom) and comfort shooting and editing short-form video yourself.
• Daily, practical use of AI tools — for example, drafting captions and video scripts, editing and repurposing video, analyzing campaign data, and building reports. You will be asked to walk through your workflow during the interview.
• Strong written and verbal communication skills; comfortable hosting doctors, KOLs, and internal stakeholders on-site.
• Bachelor's degree in Marketing, Communications, Digital Media, or a related field, or equivalent experience.
• Valid driver's license and ability to travel up to 30%, including some evenings and weekends.

Preferred

• Experience growing accounts aimed at dentists, physicians, or other healthcare professionals; existing relationships with dental creators or KOLs.
• Experience in the dental, medical device, or healthcare industry.
• Working knowledge of camera, lighting, and audio setup (professional videography experience is not required).
• Experience with Meta Lead Forms, LinkedIn Campaign Manager, and LinkedIn Lead Gen Forms.
• GA4 event and conversion setup, Google Tag Manager, and consistent UTM practices.
• Competitive intelligence and social media benchmarking.

How to Apply

Please submit your resume along with:

• Links to the social accounts you have grown, with before/after follower numbers and dates.
• A portfolio of 5–10 pieces of social content you shot, edited, or directed (video preferred).
• One paid social campaign you ran, including the goal, budget range, and results (screenshots welcome).

Work Environment & Physical Requirements

• Regular travel to courses, trade shows, and dental practices across the U.S., plus frequent local visits in the NJ/NY area.
• Some evening and weekend work for events.
• Ability to lift and carry production equipment up to 25 lbs. and to stand for extended periods during events.
• Camera and production equipment provided by the company.

Compensation & Benefits

• Base salary: $65,000–$90,000 per year, based on experience
• Health, dental & vision insurance: comprehensive coverage for you and your family
• Life insurance & AD&D: 100% company-paid
• Short- and long-term disability: 100% company-paid
• 401(k): company match up to 5% of salary
• Paid time off: 15 days in the first year (6 vacation + 9 sick days), increasing to 20 days from the second year
• Birthday PTO: one paid day off on your birthday
• Paid holidays: 10 per year

Hiossen is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, veteran status, or any other characteristic protected by law.