Job Description

We are seeking a creative and commercially minded Social Media Executive & Content Creator to join our team. This varied role offers the opportunity to develop and deliver engaging social media content, on Instagram & Tik Tok, strengthen brand awareness and support marketing objectives across multiple digital channels.

The successful candidate will combine excellent content creation skills with a strong understanding of social media platforms, audience engagement and digital marketing. They will plan and produce high-quality written, visual and video content while monitoring performance, identifying opportunities and maintaining a consistent brand voice.

Key responsibilities:

• Develop and implement engaging social media content plans across platforms including Instagram, Facebook, LinkedIn, TikTok and other relevant channels.
• Create, edit and publish high-quality written, photographic, graphic and video content that reflects the organisation’s brand, services and values.
• Manage social media accounts on a day-to-day basis, including scheduling posts, monitoring comments and messages, responding appropriately and escalating issues where required.
• Write compelling captions, articles, website copy, email content and other marketing materials tailored to different audiences and communication channels.
• Develop creative concepts for campaigns, reels, stories, short-form videos, interviews, behind-the-scenes content and other digital marketing initiatives.
• Coordinate the social media calendar, ensuring content is timely, accurate, consistent and aligned with wider marketing activity, events and business priorities.
• Work with colleagues and external contacts to gather information, source stories, arrange content opportunities and obtain appropriate permissions for images, video and other materials.
• Research social media trends, audience behaviour, competitor activity and emerging content formats, recommending practical opportunities for growth and engagement.
• Monitor and report on social media performance using relevant analytics tools, tracking reach, engagement, audience growth, website traffic and campaign results.
• Use performance insights to refine content, improve channel effectiveness and support the delivery of measurable marketing objectives.
• Maintain accurate digital assets, content libraries, brand templates and publishing records in accordance with organisational procedures.
• Ensure all content complies with brand guidelines, copyright requirements, advertising standards, data protection obligations and applicable platform policies.
• Work collaboratively with marketing, communications and wider teams to support campaigns, events, recruitment activity, business development and internal communications.

Key skills and experience:

• Previous experience in a social media, digital marketing, communications or content creation role.
• Demonstrable experience creating and managing content for social media platforms, including written content, photography, graphics and short-form video.
• Strong knowledge of social media channels, publishing tools, content scheduling and audience engagement techniques.
• Excellent copywriting, proofreading and editing skills, with the ability to adapt tone and messaging for different audiences.
• Experience using content creation and design tools such as Canva, Adobe Creative Cloud, CapCut or comparable software.
• Good understanding of social media analytics, reporting and the use of performance data to improve content and campaigns.
• Creative, organised and commercially aware, with strong attention to detail and the ability to manage multiple projects and deadlines.
• Confident communication and collaboration skills, with the ability to build effective relationships with colleagues and external contacts.
• Knowledge of brand management, digital marketing principles, copyright, data protection and relevant advertising standards would be advantageous.