Job Description
Social Media Executive
The company is looking for a driven and creative SOCIAL MEDIA EXECUTIVE to attract and interact with targeted virtual communities and networks users. The Social Media Executive will administer the social media and advertising for the brands and companies within brand
GOAL
The goal of the company is to achieve superior customer engagement and intimacy and increase website traffic and revenue by strategically exploiting all aspects of the social media marketing roadmap.
KEY DUTIES AND RESPONSIBILITIES:
• Build and execute social media strategy through competitive research, platform determination, benchmarking, messaging, audience identification and SEO
• Generate, edit, publish and share daily content (original text, images, video or HTML) that builds meaningful connections and encourages community members to take action
• Set up and optimize company pages within each platform to increase the visibility of the company’s social content
• Moderate all user-generated content in line with the moderation policy for each community
• Create editorial calendars and syndication schedules
• Continuously improve by capturing and analyzing the appropriate social data/metrics, insights and best practices, and then acting on the information
• Collaborate with other departments (customer relations, sales etc.) to manage reputation, identify key players and coordinate actions.
COMPETENCIES AND EXPERIENCE REQUIRED
- A minimum of three years’ work experience in social media or related field
- Excellent consulting, writing, editing (photo/video/text), presentation and communication skills
- Demonstrable social networking experience and social analytics tools knowledge
- Knowledge of Conversion Rate Optimization (CRO), would be an advantage
- Knowledge of online marketing and good understanding of major marketing channels
- Positive attitude, detail and customer oriented with good multitasking and organizational ability
- BSc in Communications, Marketing, Business, New Media or Public Relations, or equivalent
- Must have basic knowledge and GENUINE PASSION for vehicles and the Automotive Industry.
