Job Description

𝗧𝗵𝗶𝘀 𝗿𝗼𝗹𝗲 𝗶𝘀 𝗳𝗼𝗿 𝗼𝗻𝗲 𝗼𝗳 𝘁𝗵𝗲 𝗪𝗲𝗲𝗸𝗱𝗮𝘆'𝘀 𝗰𝗹𝗶𝗲𝗻𝘁𝘀

𝗦𝗮𝗹𝗮𝗿𝘆 𝗿𝗮𝗻𝗴𝗲: 𝗥𝘀 𝟭𝟬𝟬𝟬𝟬𝟬 - 𝗥𝘀 𝟮4𝟬𝟬𝟬𝟬 (𝗶𝗲 𝗜𝗡𝗥 𝟭-𝟮.4 𝗟𝗣𝗔)

Experience: 1+ yrs

Location: Bengaluru, Karnataka, India, Goa, India

Job Type: Full-time

We are looking for a creative and enthusiastic Social Media Executive to build engaging digital experiences and strengthen brand presence across multiple social media platforms. This role is ideal for individuals who are passionate about social media trends, storytelling, and content creation, with the ability to develop strategies that increase audience engagement and brand visibility.

As a Social Media Executive, you will be responsible for planning, creating, publishing, and optimizing content across social media channels while collaborating with marketing, design, and content teams. You will monitor campaign performance, analyze audience behavior, and continuously refine content strategies to improve reach and engagement. This role offers an exciting opportunity to work in a fast-paced environment where creativity, innovation, and data-driven decision-making come together to build impactful digital campaigns.

Requirements

Key Responsibilities

• Develop and execute social media campaigns aligned with overall marketing and brand objectives.
• Create, curate, and publish engaging content across platforms such as Instagram, Facebook, LinkedIn, X, YouTube, and other relevant channels.
• Build and implement effective content strategies that drive audience engagement, brand awareness, and community growth.
• Plan and execute social media strategies based on audience insights, platform trends, and campaign goals.
• Maintain a consistent brand voice and visual identity across all social media channels.
• Collaborate with designers, content creators, and marketing teams to produce high-quality multimedia content.
• Monitor social media trends, competitor activities, and emerging digital marketing practices to identify new opportunities.
• Engage with online communities by responding to comments, messages, and customer interactions in a timely and professional manner.
• Track campaign performance using analytics tools and prepare reports on key metrics such as engagement, reach, impressions, follower growth, and conversions.
• Recommend improvements to content, campaigns, and platform strategies based on performance insights.
• Assist in influencer collaborations, social campaigns, contests, and promotional activities to increase brand visibility.
• Ensure all content aligns with brand guidelines and current digital marketing best practices.

What Makes You a Great Fit

• 1+ years of experience in social media management, digital marketing, or content marketing.
• Strong understanding of social media platforms, audience behavior, and platform-specific content strategies.
• Hands-on experience creating and executing content strategies and social media strategies
• Excellent writing, editing, and storytelling skills with the ability to create engaging digital content.
• Basic knowledge of graphic design tools such as Canva, Adobe Express, or similar platforms is an advantage.
• Familiarity with social media scheduling, publishing, and analytics tools.
• Strong creativity with an eye for visual content, trends, and audience engagement.
• Analytical mindset with the ability to interpret campaign metrics and optimize performance.
• Excellent communication, collaboration, and time management skills.
• Self-motivated, proactive, and capable of managing multiple campaigns in a fast-paced environment.
• Passion for digital marketing, emerging social media trends, and continuous learning to drive innovative brand engagement.