Madi International

Social Media Executive

Madi International  •  Beirut, LB (Onsite)  •  5 months ago
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Job Description

  • Planning, implementing, managing, and monitoring digital marketing campaigns that promote a  companys brands, products, and services across all digital networks (Google, Facebook, Instagram,Snapchat, YouTube, LinkedIn, TikTok, Pinterest, Twitter, and any new and trending social media platforms)
  • Professional and technical understanding and implementation of SEO, SEM, PPC & web metrics, digital analytics, with the ability to generate, analyze and interpret data.
  • Planning and executing digital marketing budgets.
  • Raising brand awareness and online presence through digital marketing projects and campaigns.
  • Oversee a team of social media executives in building and implementing a digital marketing campaign to  publish a variety of outlets, and working with them to brainstorm ideas prior to building a schedule for each element of the campaign.
  • Oversees all company social media accounts management.
  • Develops engaging, creative, innovative content for regularly scheduled posts, which enlighten audiences  and promote brand-focused messages for all Social media platforms.
  • Ensure that all graphics, animations, video edits, etc are developed, delivered and published on time  across all digital platforms
  • Maintain accuracy of all content
  • Collaborates with other team members, including Content writers, customer service, brand executives to  come up with innovative content to create brand awareness and credibility.
  • Measures and reports performance of all digital marketing campaigns and assesses against goals (ROI  and KPIs)
  • Building our corporate social media strategy covering in GCC build or corporate identity alongside the  ecommerce head of department.
  • Stay up to date with the latest digital marketing trends, updates and best practices and technologies to  ensure the company remains a digital marketing leader within the industry.
  • Developing strategies to drive online traffic to the company website/social media platforms.
  • Professional understanding of digital marketing and digital production. (Audio video projects)
  • Understanding of graphic design tools such as Adobe Photoshop, Illustrator, InDesign, Canva and other  design tools
  • Brainstorms new and creative growth strategies through digital marketing
  • Collaborates with the corporate and country marketing teams in order to plan
  • Maintains digital marketing staff by counseling, orienting, training, and disciplining employees; and
  • planning, monitoring, and appraising job results
  • Preparing blog posts for the website and aligning with copywriters and designers to ensure content is  informative and appealing.
  • Preparing email marketing campaigns.
  • Ability to Integrate analytics, pixels and other relevant data measurement scripts and tools to extract and  monitor campaigns success and performance of all digital marketing initiatives
  • Monitor SEO and user engagement and suggest content optimization
  • Overseeing PR & Influencer agencies as well as pushing team to collaborate directly with influencers
  • Working closely with head of department to establish and execute successful strategies and campaigns.
  • And building the corporate brand value.
  • Overseeing and managing all contests, giveaways, and other digital projects
  • Ability to manage multiple projects and handle multiple team
Madi International

About Madi International

Madi International is a multi-brand, multi-trade channel distributor covering all beauty categories including hair, skin, and nail care. Founded in 1991, Madi International has expanded its reach and diversified its offerings over the years, launching different businesses that cater to the evolving needs of the beauty industry. Operating across the United Arab Emirates, Saudi Arabia, Qatar, Oman, and Bahrain, each division within the Group supports the others, creating a robust ecosystem that is responsive to market changes and deeply aligned with consumer needs and expectations.

Originally founded as a one-stop shop for salons, Madi International remains devoted to this core segment, continually driving its success and expansion into various other trade channels such as pharmacies, retail stores, and e-commerce. Our ability to adapt and respond to market demands has positioned us as the preferred regional partner for brands aiming to penetrate these markets, owing to our proven expertise in brand building and market trendsetting.

Madi International operates across numerous countries, leading with innovative beauty solutions and modernizing the beauty business landscape in the GCC. From traditional specialized outlets to comprehensive beauty service hubs, our adaptability has been pivotal. Within Madi International, we also address needs through our Consumer Products Division, catering to pharmacies, beauty stores, and a robust e-commerce network. Additionally, our Wholesale and Export Division extends our reach beyond direct consumer interactions.

Industry
Unknown
Company Size
501-1,000 employees
Headquarters
Dubai, AE
Year Founded
1991
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