Unternehmensgruppe Theo Müller

Social Media & Digital Marketing Manager (Fixed-term)

Unternehmensgruppe Theo Müller  •  Hybrid  •  11 days ago
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Job Description

Social Media & Digital Marketing Manager - Fixed-Term Contract

Biotiful Gut Health

Contract Full-Time, Fixed-Term Contract

Contract Duration Start ASAP, 3-4 month contract

Location Hammersmith

Office-days Monday, Tuesday, Thursday

Biotiful are responsible for creating and pioneering the Kefir category in the UK, from zero in 2012 to over £100m today, and are the driving force behind Kefir being the fastest growing sub-category within Dairy.

Biotiful is the number 1 Kefir brand in the UK and the 6th largest Yogurt brand overall in the UK.

With strong momentum, big ambitions, and a passionate team, we’re building something special and – and we’re looking for a passionate, driven and purpose-led Social Media & Digital Marketing Manager

At Biotiful Gut Health, we’re on a mission to bring gut health to the nation – and digital is at the heart of how we inspire, educate, and build momentum. In this role, you’ll help us ignite powerful digital campaigns and help more people discover the transformational benefits of kefir.

You’ll own our digital brand presence, from paid media to CRM and social storytelling. You’ll craft and activate stand-out campaigns across all key digital touchpoints – turning brand campaigns into cultural moments, sparking conversation, and nurturing our growing community of gut health advocates.

If you’re a bold thinker, digitally fluent, and just reading this has given you butterflies – this could be the perfect fit.

Roles & responsibilities include but are not limited to:

  • Lead integrated digital campaigns across paid, owned, and earned channels.
  • Manage paid digital media strategy (Meta, TikTok, Google, YouTube) with agency partners.
  • Plan and publish social content across Instagram, TikTok, Facebook, and LinkedIn.
  • Develop engaging content and influencer collaborations.
  • Grow and engage our community through storytelling and UGC.
  • Oversee website updates, SEO, and UX improvements.
  • Drive CRM and email marketing strategy using segmentation and insights.
  • Track performance and optimise campaigns using analytics tools.

What you will need to succeed:

  • 4+ years in digital marketing, ideally in FMCG or wellness.
  • Strong campaign management and commercial acumen.
  • Hands-on experience with Meta Ads, Google Ads, SEO, Klaviyo, and CMS.
  • Creative flair with a data-driven mindset.
  • Collaborative, organised, and outcome-focused.
  • Bonus: a passion for gut health and kefir!

If this sounds like you and you’re ready to make an impact, we’d love to hear from you!

At Biotiful, we’re committed to creating an inclusive workplace where everyone feels they belong. We welcome applications from all backgrounds and encourage people to apply even if they don’t meet every requirement listed. If you need reasonable adjustments at any stage of the recruitment process, please let us know - we’re happy to support you.

#hiring #biotiful

We can offer a hybrid working model, competitive package and great working environment so if you’re interested, please apply via the link.

Unternehmensgruppe Theo Müller

About Unternehmensgruppe Theo Müller

Meet the Unternehmensgruppe Theo Müller: from a village dairy to a food corporation

It is safe to say that every German has one of our products on their table almost every day, whether a dairy product, fish delicatessen, dressing or as an ingredient that we supply for other segments of the food industry, such as cheese for pizza or lactose and whey proteins for baby food. We also shape the industry internationally - whether in Great Britain, Poland, the Czech Republic, Italy or Israel.

Founded in 1896, the company is still 100 per cent family-owned today - with all the advantages this entails: Investments are not geared to short-term profit, but to long-term returns. At the same time, decisions are made quickly.

Part of the Unternehmensgruppe Theo Müller are strong dairy brands such as Müller, Weihenstephan or Landliebe. Private labels and basic dairy products complete the portfolio. In addition to the milk-processing subsidiaries, the group also includes the packaging company Optipack, the company's own truck workshop FTA and the logistics company Culina. Convenience food activities are also part of the group. The product range thus also includes wellknown brands in the sauces and fish specialities segment such as Homann, Lisner and Nadler.

We steer almost the entire value chain from our own hands - from packaging production to food manufacturing and transport.

The products of the Unternehmensgruppe Theo Müller are manufactured in 20 factories in Germany, Great Britain, the Czech Republic and Poland.

Industry
Food & Beverage
Company Size
1,001-5,000 employees
Headquarters
Luxemburg, LU
Year Founded
Unknown
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