Job Description

This role is for one of the Weekday's clients

Salary range: Rs 500000 - Rs 1000000 (ie INR 5 - 10 LPA)

Experience: 3+ yrs

Location: Mumbai

Job Type: full-time

We are seeking an innovative and results-oriented Social Media & Digital Marketing Strategist to fully own and drive the growth of our digital presence and brand. This position demands a well-rounded expertise in strategy, visual design, content guidance, and performance analysis. The perfect candidate will possess a keen eye for visuals, an in-depth knowledge of content trends, and the capability to lead and manage a creative team comprising designers, video editors, and content creators.

Requirements

Key Responsibilities

• Design and implement social media and digital marketing strategies that align with the company’s business objectives.
• Promote brand expansion across platforms including Instagram, LinkedIn, YouTube, and other emerging channels.
• Convert business goals into effective campaigns and content strategies.
• Oversee content planning with an emphasis on reels, videos, trend-inspired content, and storytelling techniques.
• Provide guidance for scripts, captions, hooks, and messaging for campaigns.
• Maintain strong visual appeal and brand consistency across all social media channels.
• Manage and execute Meta Ads campaigns on Facebook and Instagram.
• Track campaign performance and suggest enhancements based on data insights.
• Evaluate social media analytics and key campaign performance indicators.
• Optimize social media profiles to increase visibility and user engagement.
• Lead and supervise a creative team of 5–6 members, including designers, video editors, and content creators.
• Collaborate with internal teams to ensure smooth management and execution of campaigns and product launches.
• Oversee community engagement efforts and maintain an active, loyal audience base.

Who You Are

• Possess 3–5+ years of experience in social media and digital marketing.
• Have a strong grasp of social media trends, platform algorithms, and content strategy development.
• Familiar with Meta Ads platforms and analytics tools.
• Exhibit excellent visual aesthetics sense and skills in visual storytelling.
• Experienced in creating scripts, captions, and developing campaign ideas.
• Demonstrate strong leadership qualities and effective execution skills.
• Capable of managing and mentoring a creative team.
• Experience with wellness, lifestyle, beauty, or direct-to-consumer (D2C) brands is highly desirable.

Good-to-have skills

Digital Marketing Social Media Marketing