Job Description

Position: Social Media / CRM & Automation Specialist

Salary: PHP 90,000 to PHP 100,000 per month (depending on skills and experience)

Working Hours & Conditions Monday to Friday, 8:00 AM to 5:00 PM AEST

We are seeking a proactive and highly capable Digital Marketing & CRM Automation Specialist to support both companies and other applications across social media marketing, content creation, CRM implementation, and lead generation systems.

This is a hybrid role combining creative marketing execution with technical CRM and automation strategy. The ideal candidate will be confident building marketing systems from the ground up while also managing day-to-day content and campaign execution.

Key Responsibilities

Social Media Management & Content Creation (Primary Focus)

• Manage and grow company social media platforms, primarily LinkedIn and Instagram
• Develop and maintain a consistent content calendar and posting schedule
• Create engaging content including graphics, carousel posts, and short-form videos
• Execute paid advertising campaigns across social platforms
• Assist with video editing and AI-assisted content creation where applicable
• Monitor engagement, analytics, and content performance

CRM & Marketing Automation

• Lead implementation and setup of a CRM and marketing automation platform
• Recommend and manage systems such as HubSpot or similar enterprise-level CRM tools (does not need to be hubspot but must be a reputable well-known software)
• Build and optimise automated email marketing workflows and customer journeys
• Create lead nurturing sequences and campaign automations
• Develop scalable systems and processes for long-term growth

Lead Generation & Outreach

• Support lead generation initiatives through social media and outbound prospecting
• Conduct research and data scraping to identify target prospects
• Organise and maintain clean lead databases
• Assist with outreach campaign setup and optimisation

Marketing Strategy & Growth

• Help shape the overall digital marketing strategy across both brands
• Identify opportunities to improve visibility, engagement, and lead conversion
• Support ongoing testing and optimisation of campaigns and systems
• Provide insights and recommendations based on campaign data and reporting

Requirements

Tools & Platforms

• LinkedIn & Instagram (primary platforms)
• CRM & automation systems (HubSpot or similar preferred)
• Email marketing platforms
• Canva, Adobe, or AI-assisted design/content tools
• Video editing tools (desirable)

Key Requirements

• At least 3 years of solid experience in digital marketing and social media management
• Strong knowledge of CRM systems and marketing automation workflows
• Experience with tools such as HubSpot or similar to build from ground up
• Ability to manage content calendars and execute consistent campaigns
• Strong organisational and communication skills
• Comfortable working independently and building systems from scratch

Desirable

• Experience working in technology, SaaS, or app development industries
• Video editing skills or experience using AI tools for content creation
• Familiarity with lead generation and outbound prospecting workflows
• Paid social media advertising experience