Job Description
We’re looking for someone who understands Reels virality, creator psychology, and performance-driven content.
Your core responsibility will be to:
- Launch and scale our Reels strategy
- Build and escalate our Creator Program
- Support creative direction across web and campaign assets
This isn’t your typical social media posting role. We’re looking for a partner who can bridge the gap between high-level creative direction and performance-driven results. If you’ve cracked the code on growth and have the case studies to prove it, this is your stage to scale something big.
Key Responsibilities
Reels Strategy & Execution
- Plan and execute high-performing Instagram, Youtube & LinkedIn Reels
- Identify trends early and adapt them to our niche
- Create hooks, scripts, shot breakdowns, and content formats
- Optimize for reach, engagement, and follower growth
- Track performance and iterate based on data
Creator Program Launch & Scale
- Structure and launch CrewBloom’s internal/external Creator Program
- Recruit and onboard creators
- Create content guidelines and virality playbooks
- Develop incentive structures
- Track creator performance and scale what works
Creative Support
- Support website creative direction (headlines, visuals, structure inputs)
- Assist with campaign creatives and content ideas
- Work closely with marketing and design
Requirements
- Proven experience growing social accounts via Reels
- Clear case studies showing virality (with metrics)
- Strong understanding of hooks, storytelling & retention
- Ability to think in formats, not just posts
- Performance mindset (not just aesthetic-focused)
- Strong communication and ownership
- Good command over social media and designing tools
Bonus If You:
- Have built or scaled a creator program before
- Understand B2B and service-based businesses
- Can think strategically beyond just content
Minimum Technical and Work Environment Requirements:
- Internet Connection:
- Primary internet connection with a minimum speed of 15 Mbps
- Backup internet connection with at least 10 Mbps
- Backup connection must be capable of supporting work during a power outage.
- Primary Device:
- Desktop or laptop equipped with at least:
- Intel Core i5 (8th generation or newer), Intel Core i3 (10th generation or newer), AMD Ryzen 5, or an equivalent processor.
- A minimum of 8 GB RAM
- Backup Device:
- Must meet or exceed the performance of an Intel Core i3 processor.
- Must be functional during power interruptions.
- A functioning webcam
- A noise-canceling USB headset
- A quiet, dedicated home office space
- Peripherals and Workspace: A smartphone for communication and verification purposes.
Benefits
- Join Our Dynamic Team: Experience our fun, inclusive, innovative culture that values your unique contributions and supports your professional growth.
- Embrace the Opportunities: Seize daily chances to learn, innovate, and excel. Make a real impact in your field.
- Limitless Career Growth: Unlock a world of possibilities and resources to propel your career forward.
- Fast-Paced Thrills: Thrive in a high-energy, engaging atmosphere. Embrace challenges and reap stimulating rewards.
- Flexibility, Your Way: Embrace the freedom to work from home or any location of your choice. Create your ideal work environment.
- Work-Life Balance at Its Best: Say goodbye to stressful commutes and hello to quality time with loved ones. Achieve a healthy work-life integration to perform at your best.
