Job Description

Papaya Global is a rapidly growing, award-winning B2B tech unicorn with an ambitious mission to revolutionize the payroll and payments industry. With over $400M raised from multiple tier-one investors, our innovative technology provides a comprehensive solution for managing global workforces, encompassing everything from hiring and onboarding to managing and paying employees in over 160 countries.

As our Social Media Creator & MarCom, you will develop high-impact content across LinkedIn, Instagram, and YouTube. You’ll conceptualize, script, film, edit, and optimize content while integrating AI-driven video and image creation tools into your workflow.

You will also own our social content calendar, write posts designed to drive engagement, and manage our newsletter and email marketing activities—ensuring unified, compelling communication across all channels.

What You’ll Do

• Produce original short-form videos tailored to each social platform
• Lead end-to-end content creation: ideation, scripting, filming, editing, publishing
• Write high-engagement social posts that spark interaction and drive reach
• Leverage AI tools for video creation, image generation, animations, and creative enhancement
• Manage and maintain the social content calendar, ensuring consistency and strategic alignment
• Own the newsletter and email marketing activities, including writing, design coordination, segmentation, and performance optimization
• Repurpose content into high-performing assets across social and email (manual + AI-assisted)
• Partner with performance, brand, product, and content teams to support campaigns and launches
• Stay on top of platform trends, creators, formats, and emerging AI tools
• Analyze performance metrics and refine creative strategy accordingly

Requirements

• 2+ years of experience in social media content creation or marketing communications (B2B or B2C)
• Proven ability to create, film, and edit high-quality short-form videos (portfolio required)
• Hands-on experience with AI video and image creation tools (Runway, Midjourney, Sora, Pika, D-ID, etc.)
• Strong copywriting skills, including crafting engaging social content and email copy
• Experience managing newsletters and email marketing campaigns
• Familiarity with email platforms (e.g., HubSpot, Mailchimp, Marketo, or similar)
• Strong understanding of social media best practices, analytics, and audience behavior
• Experience planning and owning a social content calendar
• Creative storyteller with strong visual and editorial instincts
• Ability to multitask, prioritize, and thrive in a fast-paced environment

Nice to have

• Motion graphics, paid social experience, UGC creation, or marketing automation skills
• English mother tongue