Job Description
Social Media Copy/Content Specialist
Department: Creative / Content Production
Employment Type: Full Time
Location: Portugal
ABOUT ALGOMARKETING
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Algomarketing are experts at delivering programs and resourcing for strategic roles within Marketing teams. We are a global team of Marketing experts, spanning 30 countries across Asia Pacific, Americas, Africa, and Europe. Highly experienced in enterprise B2B Marketing, and specialised in technology and SaaS.
Our team works collaboratively, with experience from the world's largest and most ambitious brands, including Google, Stripe, Workday, Worldpay, Accenture, ACI Worldwide, GSK, and Allianz.
We empower Marketers through Algorithmic Marketing, a data driven approach that delivers deeper insights, faster execution,and streamlined operations.
Visit our
website to read more about us.
We are looking for a highly skilled Social Media Specialist with copywriting expertise to support Google’s Nordics and Benelux marketing communications across B2B and B2C. This is a role for a creative wordsmith who can seamlessly switch between editorial precision and social agility. You will support the creation, refinement, and localization of English-language email communications while simultaneously creating social-first copy and assets that sparks engagement across social channels. You will act as the guardian of brand consistency, and the driver of conversation—ensuring every piece of content is clear, compliant, and culturally relevant. AI first, social first mindset required -someone who is truly in the know of Gen Z & young millennial culture and trends - but also understands the current media landscape in Northern Europe.
Key Responsibilities
SCOPE AND DELIVERABLES
Editorial Excellence
- Write, edit, and proofread all email and social media content, ensuring flawless grammar, punctuation, and spelling.
- Review and refine copy for clarity, tone, and consistency with Google’s voice and brand guidelines.
- Conduct proofing across all email assets before deployment, validating that content, CTAs, and links align with intended messaging.
- Partner with designers and developers to ensure final rendered copy maintains design integrity and accessibility.
- Platform nuance: Adapt master messaging to fit different channel behaviors
- Develop audience-specific variations (e.g., practitioner, partner, retailer) and personalization copy to ensure relevance and engagement.
- Engagement: Write social first copy /create assets which specifically designed to drive comments, shares, and community interaction, moving beyond broadcast messaging.
Testing & Optimization
- Lead copy input for A/B testing frameworks, developing multiple variants of:
- Headlines (HL)
- Sub-lines (SL)
- Call-to-Action (CTA)
- Snippet copy and personalization hooks
- Partner with Analytics and Strategy to interpret test outcomes and recommend ongoing improvements.
- Track performance insights to refine messaging strategies across campaigns.
Collaboration & Workflow Integration
- Work closely with the Content SAM, Email SAM, Designers, and Developers to maintain seamless copy integration throughout the production process.
- Align with the Data & Audience team to ensure messaging corresponds accurately to audience segments.
- Participate in weekly content review and campaign planning meetings, ensuring forward visibility of copy and assets needs.
- Maintain organized content files, master copy decks, and change-tracking documentation for all campaigns.
Creative Development & Judgment
- Provide sound creative feedback on visual assets (videos, statics, GIFs) to ensure they align with the accompanying copy and native platform best practices.
- Act as the "social gatekeeper," ensuring that product messaging isn't just accurate, but also culturally relevant, visually engaging, and optimized for formats like TikToks, Reels, and LinkedIn carousels.
Skills, Knowledge & Expertise
REQUIREMENTS
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- 4+ years’ experience in copywriting, content editing, or brand communications, ideally within social media or email marketing.
- Dutch Native preferred, but with Native or near-native English fluency, with exceptional writing precision and editing standards.
- Deep understanding of tone-of-voice and brand writing, ideally within large-scale, tech or B2B and B2C environments.
- Proven experience developing short-form, high-impact copy and assets and content formats optimized for email and social media.
- Experience writing for personalization and segmentation (dynamic audience variations).
- Familiarity with A/B testing methodologies and data-driven copy refinement.
- Strong attention to detail and organizational discipline in managing multiple campaigns simultaneously.
- Experience working in collaborative workflows across design, development, and client service teams/agencies.
SOFT SKILLS
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- Highly detail-oriented with a perfectionist streak for grammar and tone.
- Collaborative and approachable, with strong interpersonal communication skills.
- Proactive in identifying inconsistencies or opportunities for improvement.
- Calm under pressure and adept at balancing multiple workstreams.
- Curious and adaptive — always learning from performance data and testing outcomes.
- You are naturally curious about digital culture and have a natural feel for what makes people click, share, and comment.
- Passionate about tech
- AI first mindset
- Social first mindset
- Strong creative judgement
- Great project management skills
- In the know of Gen Z & young millennial culture and trends.
