Job Description

Who we’re looking for
Yuppiechef is looking for a confident, imaginative and savvy Social Media Co-ordinator, to handle the day-to-day management of our organic social media accounts. If you’re something of a wordsmith, love to feel organised, and know what makes TikTokkers tick, we want to meet you!

Who we are

We’re Yuppiechef, and see ourselves as helping people find moments of joy at home. We’re here to offer outstanding and memorable service, while selling things that our customers love using. We’re foodies and home lovers and aesthetes and early adopters, and we’re passionate learners more than we’re experts. We have a loved online store and 25 beautiful physical stores across SA, and are a proud member of the dynamic Mr Price Group. Our offices in Westlake, Cape Town, have a view of the mountains, a beautiful Rancilio coffee machine, and plenty of books to borrow. They’re filled with people who value excellence, and who like to eat lunch together. We’re always looking for new people to teach us new ways of doing things and help us make big things happen. We’d love to know if you might be one of them.

What your role looks like

Taking direction from our Marketing Manager, you’ll create and execute social content strategies, create engaging social content and help elevate our brand through social and brand campaigns.

Content Development, Creation & Monitoring

• Develop and execute a comprehensive monthly social media content calendar that aligns to strategy and campaign objectives.
• Creating post content and copy, to be used across Yuppiechef’s social platforms. You’ll be the one managing the content creation too - e.g. styling, filming (on a company phone), and editing the content for Yuppiechef’s social channels in collaboration with our creative team.
• Using social media marketing tools to manage post scheduling, monitoring live activity and keeping our Customer Support team informed of our plans.
• Responding to followers engaging with our content, or tagging us in theirs, and looking for opportunities to encourage interaction and discussion within our community.
• Reporting on social media performance by platform and sharing with the team, including key metrics and actionable insights.
• Keeping on top of industry trends, following competitor activity and brands we admire for inspiration, and staying up to date on platform advances and features.

Influencer & Content Creator Relations

• Identify, connect with, and onboard influencers/ content creators that align with the brand's values and goals.

• Manage the day-to-day conversations with external content creators / influencers / brands that we choose to partner with.

• Coordinate influencer campaigns, ensuring timely delivery of content and measurable outcomes.

• Create relationships with influencers to foster long-term collaborations.

Brand Campaign Assistance

• Assist in the planning and execution of ad hoc brand initiatives.

• Analyse campaign performance and provide actionable insights for improvement

Experience

• Required: One to two years experience working in a marketing and content creation with evidence of producing content fit for social media and writing copy.
• Experience working with tools like Canva, CapCut, Adobe Creative Suite, or similar platforms.

Qualifications

• Required: Evidence of relevant work experience is sufficient. (Portfolio)
• Advantageous: A tertiary qualification in marketing, communications, copywriting, English or journalism would be advantageous

Skills

• Excellent copywriting and communication skills
• A keen creative eye for impactful social media content
• Confident user of social media platforms, including Instagram, Facebook, TikTok and YouTube
• Extremely well-organised with a keen eye for detail
• Find it easy to connect with people and build relationships quickly
• An ability to manage your own time and deliverables

Ideal traits

• Eager to learn and self-motivated
• Accurate and efficient
• Friendly and confident

Pay and benefits

• We pay competitive, market-related salaries based on skills and experience, and profit share based on the company's performance
• Your salary is based on a “Total Cost To Company” model and includes:
  • Medical aid (Discovery) contributions
  • Group life Cover
  • Retirement annuity
  • Employee assistance programme
  • 17 days paid annual leave increasing to 20 days with length of service
• The role will be based at our Westlake, Cape Town HQ

Mr Price Group Limited is an equal opportunity employer and is committed to Employment Equity.