Job Description

Accountability Summary The Social Media Intern is accountable for creating and executing timely, on-brand social media content that promotes the hotel, its outlets, and community involvement. This role supports the hotel’s overall marketing strategy by maintaining a positive brand image, increasing engagement, and collaborating with internal teams to highlight events, initiatives, and guest experiences.

Education & Experience:

• Currently pursuing or recently completed coursework in Marketing, Communications, Hospitality, Digital Media, or a related field preferred
• Strong understanding of social media platforms and digital communication
• Strong writing skills with an eye for detail
• Comfortable with photography and short form video capture and editing
• Understanding of analytics and social performance metrics
• Familiarity with the Bryan/College Station is a plus

Tools & Equipment:

• Ability to operate a computer, telephone, printer, fax machine, and other standard office equipment
• Proficiency with mobile devices for content creation
• Comfortable using basic software, social media platforms, and digital tools

Work Environment:

• Primarily office-based with frequent movement throughout the hotel and event spaces
• Attendance at hotel and community events, which may include evenings or weekends
• Long hours may be required during events, campaigns, or peak activity periods

Mental & Cognitive Requirements:

• Ability to convey information and ideas clearly, both verbally and in writing
• Strong problem-solving skills, including the ability to anticipate, identify, and resolve workplace issues
• Ability to evaluate multiple options and make timely, accurate decisions
• Capacity to assimilate and analyze information from multiple sources and adapt to changing priorities
• Effective listening skills with the ability to understand and address concerns from team members and guests
• Ability to understand basic financial information, data, and perform basic arithmetic functions

Physical Requirements:

• Sedentary work environment with occasional exertion of up to 10 pounds of force
• Ability to sit or stand for extended periods of time
• Manual dexterity to operate standard office equipment
• Visual and auditory ability sufficient to perform job duties effectively

Duties & Functions

Essential:

• Capture and curate high quality photo and video content highlighting the hotel, rooms, amenities, events, dining and local experiences
• Develop, schedule and publish content across social media platforms
• Write compelling captions that align with LaSalle Hotel’s brand voice and tone
• Monitor comments, message, and reviews, responding in a timeline and professional manner
• Track social media performance and provide regular reports with insights and recommendations
• Assist with influencer partnerships and content collabs as needed
• Attend hotel events and community initiatives to capture live content and promote community engagement
• Coordinate with Sales and F&B teams to help create marketing collateral and promotional content
• Support social media campaigns, activations, and interactive marketing efforts
• Stay current on social media trends and share ideas with leadership
• Strong interest in social media, marketing, hospitality, or communications
• Comfortable creating content using a mobile device and basic editing tools
• Familiarity with Instagram, Facebook, TikTok, and similar platforms
• Creative, organized, and detail-oriented
• Ability to work flexible hours, including some evenings or weekends

Marginal:

• Other duties as required | Participate in all hotel and departmental meetings as requested

What You’ll Gain

• Hands-on experience in hospitality and brand marketing
• Portfolio-ready content and real-world campaign exposure
• Mentorship and collaboration with hotel leadership