As a key member of our brand and engagement team, the Social Media Coordinator is on the front line of our brand across social platforms. This role owns day-to-day community interaction, direct messages and influencer inquiries ensuring every response is timely, thoughtful, and on brand. You will help build trust, foster brand advocacy, and nurture relationships with creators, influencers, and customers through meaningful one-to-one engagement.

KEY RESPONSIBILITIES:

• Own daily monitoring and response of direct messages, comments, and mentions across major social platforms including Instagram, TikTok, Facebook, Pinterest, and emerging channels.
• Assist in distributing UGC by reposting brand-aligned Instagram Story mentions & TikTok UGC in a timely manner.
• Support influencer program execution by assisting with outreach, coordination, and performance tracking.
• Stay on the pulse of social media trends across platforms and make timely, applicable suggestions for viral content formats to participate in.
• Collaborate closely with the Integrated Marketing team to assist in planning social content around key brand launches, collaborations, and partnerships.
• Work closely with the creative team and assist with digital asset management.
• Serve as the first point of contact for influencer, creator, partnership, and collaboration inquiries received via DMs or social channels.
• Respond to community questions, feedback, and issues in a timely, empathetic, and brand-aligned manner.
• Escalate customer experience, PR, or sensitive issues to the appropriate internal teams as needed.
• Maintain a consistent, distinctive brand voice while tailoring responses to each platform’s tone and audience expectations.
• Build and nurture relationships with creators, influencers, and brand advocates through ongoing social communication.
• Track recurring questions, sentiment, and community themes to identify opportunities for improved messaging, FAQs, or content.
• Provide regular insights and feedback from community interactions to marketing, creative, PR, and customer experience teams.
• Help evolve community management workflows, response guidelines, and inbox best practices to scale engagement efficiently.
• Own Facebook and Pinterest content scheduling.
• Experience with Dash Social, Meta Business Manager, and Lefty is a plus.

REQUIREMENTS:

• Bachelor’s degree in Marketing, Communications, Digital Media, or related field (or equivalent experience).
• 1-3 years of experience managing social media communities, with a strong focus on DM engagement and real-time response.
• Customer Service Experience is a plus
• Must be available on weekends and evenings
• Proven experience handling influencer, creator, or partnership inquiries via social platforms.
• Exceptional written communication skills with a strong instinct for brand voice and audience nuance.
• Exceptional organizational skills.
• Deep understanding of major and emerging social platforms and their community norms.
• Ability to think quickly, exercise sound judgment, and communicate clearly in fast-moving social environments.
• Highly organized, proactive, and comfortable managing high volumes of inbound messages.
• Must be able to work in-office at least three days per week.

$55,000 - $60,000 annual salary. This is a non-exempt, overtime-eligible position; overtime is paid in accordance with federal and state wage laws. The annual salary will depend on numerous factors such as: experience and qualifications for the role, experience level, skillset, and balancing internal equity relative to other AO employees.

This job description is not an exhaustive list of all functions that the employee may be required to perform, and the employee may be required to perform additional functions. Additionally, job responsibilities may change at any time as necessitated by business demands.