Nemours Children's Health

Social Media Content Strategist – Research

Nemours Children's Health  •  Wilmington, DE (Onsite)  •  4 hours ago
Apply
AI can make mistakes so check important info. Chat history is never stored.

Job Description

The Social Media Content Strategist – Research supports strategic research communication storytelling, research leadership visibility, and executive communications of the Physician-in-Chief (PIC), Chief Scientific Officer (CSO), and prioritized research leadership across Nemours. This role is responsible for developing and executing a coordinated approach to leadership visibility, digital engagement, research storytelling, and social media presence that advances enterprise research priorities, including specialty services, research excellence, U.S. News & World Report (USNWR) reputation-building, conference engagement, and research growth.

Working closely with research leadership and Marketing & Communications (MarCom), this position identifies and elevates strategic stories, develops leadership-focused content and social media assets, creates content briefs and visibility plans, and helps ensure research priorities are consistently represented across relevant audiences and platforms. The role serves as a key contributor within the research narrative strategy & integration functional area capability, which focuses across the research enterprise, translating research priorities into visible and engaging content

Essential Functions:

  1. Develop and implement a coordinated leadership visibility and social media strategy for the Physician-in-Chief (PIC), Chief Scientific Officer (CSO), and prioritized research leaders that aligns with Nemours enterprise goals and elevates visibility across specialty services, research initiatives, and national platforms.
  2. Create and manage a dynamic visibility and content calendar highlighting leadership perspectives, national conference participation, research highlights, scientific achievements, clinical innovation, and strategic institutional priorities.
  3. Develop content for leadership-owned platforms, including LinkedIn and other professional channels, by drafting posts, thought leadership content, and visibility assets that support executive communications and research positioning. Create simple visual storytelling assets and graphics using approved templates, tools, and brand standards to accompany digital content and leadership visibility initiatives.
  4. Coordinate visibility and storytelling activities related to conferences, scientific meetings, strategic events, and leadership engagements, ensuring timely and professional representation of Nemours research priorities.
  5. Cultivate relationships with research leaders, faculty, investigators, and institutional partners to identify emerging stories, leadership visibility opportunities, and high-impact content concepts.
  6. Identify, evaluate, and elevate strategic research stories that support institutional priorities, including research excellence, specialty growth, scientific impact, and U.S. News & World Report (USNWR) reputation-building initiatives.
  7. Develop content briefs, messaging concepts, and storytelling recommendations that support collaboration with Marketing & Communications (MarCom) in the development and deployment of research-related communications and visibility initiatives
  8. Partner with Marketing & Communications (MarCom) and other stakeholders to ensure alignment with enterprise privacy policies, messaging, brand standards, content review processes, and appropriate communications workflows.
  9. Monitor visibility, engagement, and content performance metrics and provide data-informed recommendations to improve reach, effectiveness, and audience engagement.
  10. Stay informed on emerging trends, tools, and best practices in leadership visibility, digital engagement, social media, research communications, and AI-enabled content development to support continuous improvement and innovation.

Requirements:

Bachelor’s degree is required

Minimum of 5 years of social media and content development required.

Experience working for Senior Management/Executives required.

Nemours Children's Health is an internationally recognized pediatric health system serving more than 1.7 million patient encounters each year. We deliver care across six states through two freestanding children’s hospitals — Nemours Children's Hospital, Delaware and Nemours Children's Hospital, Florida — along with a network of more than 80 primary, urgent, and specialty care practices and more than 40 hospital partnerships.

Backed by the Nemours Foundation and Alfred I. duPont Trust, our $1.7B nonprofit system is dedicated to improving children's health through clinical care, research, education, advocacy, and prevention. Our Whole Child Health approach focuses equally on prevention and treatment, partnering with communities to help every child thrive.

Inclusion and belonging guide our strategy and growth. We are committed to culturally relevant care, reducing health disparities, and fostering an environment where every associate, patient, and family feels supported and valued.

Learn more at Nemours.org.

Nemours Children's Health

About Nemours Children's Health

Nemours Children's Health is committed to improving the health of children. As a non-profit children’s health organization, we consider the health of every child to be a sacred trust.

Through family-centered care in our children’s hospitals and clinics in Delaware, New Jersey, Pennsylvania and Florida, as well as world-changing research, education and advocacy, Nemours fulfills the promise of a healthier tomorrow for all children — even those who may never enter our doors.

Nemours began more than 80 years ago with the vision of Alfred I. duPont to improve the lives of children and to do whatever it takes to prevent and treat even the most disabling childhood conditions.

Today, through our children’s hospitals and health system, we directly care for 250,000 children annually in Delaware Valley and Florida, including families who travel from across the country and world to see our specialists — treating every child as we would our own.

We also reach beyond the walls of our hospitals and clinics to be a voice for children on a national and international level, and to lead the way in prevention, intervention, education, and research.

Nemours is growing to better serve the children and families in our care. We have 1.1 million square feet of space currently devoted to providing children’s healthcare or under construction, all designed with significant input and advice from our patients and families.

Industry
Healthcare & Social Services
Company Size
5,001-10,000 employees
Headquarters
Jacksonville, Florida
Year Founded
Unknown
Social Media