Our client is a dynamic cultural and commercial ecosystem
that transforms heritage into vibrant, revenue-driving experiences. Operating
across hospitality, retail, membership, and strategic partnerships, the
organization uses social media as its primary engine for audience connection
and brand visibility. We are seeking a strategic lead to own the digital
presence and content storytelling for this diverse brand portfolio.

The
Social Media & Content Strategist
defines
the "What" of the brand’s digital identity, setting the themes,
messaging, and platform direction. This role translates business priorities
into high-performing content strategies that drive measurable growth and demand
across all verticals, including F&B and Art & Design. You will act as a
central pillar, coordinating between Brand Managers, PR, and production teams
to ensure a coherent yet distinctive presence for every brand in the portfolio.

Key Responsibilities

• 
  Strategic Architecture:
  Architect
  and own the comprehensive social media and content strategy, ensuring
  platform-specific approaches are aligned with organizational growth objectives.
• 
  Portfolio Coherence:
  Maintain
  distinct brand identities for various verticals (F&B, Retail, Membership)
  while ensuring strategic synergies across the entire digital ecosystem.
• 
  Content Lifecycle
  Management:
  Manage the end-to-end content planning cycle,
  from defining content pillars to overseeing structured publishing calendars and
  platform experimentation.
• 
  Creative Direction:
  Translate
  high-level business priorities into actionable creative briefs for production
  teams, defining the "What" (themes and messaging) while guiding the
  "How" (execution).
• 
  Performance
  Engineering:
  Direct social media performance tracking,
  utilizing data to optimize engagement quality, audience growth, and conversion
  signals.
• 
  Operational
  Governance:
  Establish and enforce content quality
  standards, community management frameworks, and tone of voice protocols across
  both in-house and agency teams.

Requirements

·
Education
:
Bachelor’s degree in Marketing, Communications, or Media
.

·
Experience
:
8–10 years in social media strategy, ideally within the hospitality,
lifestyle, or cultural sectors
.

·
Expertise
:
Deep fluency in Instagram, TikTok, YouTube, and LinkedIn, with a proven
ability to translate analytics into actionable decisions
.

·
Soft Skills:
Strong creative judgment, organized, and capable
of leading through influence in a fast-paced environment
.

·
Regional
Knowledge:
GCC or Middle
East experience is strongly preferred
.

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.