Job Description

Job Title

Social Media & Content Specialist

The Social Media & Content Specialist is responsible for creating, organizing, and executing digital content across 4 business lines. This role is primarily focused on social media and content creation, while also handling essential marketing-related administrative duties. Success in this position requires a balance of creativity and structure—bringing fresh ideas to life while staying aligned with brand direction, timelines, and priorities.

Key Responsibilities

Social Media & Content Creation

• Plan, create, and schedule social media content for 4 distinct properties using an established content calendar.
• Develop engaging content for:
  • Weddings and special events
  • Two on-site restaurants
  • Spa and salon services
  • Wellness suite programming
• Write captions, short-form copy, and promotional content consistent with brand voice
• Design marketing assets using tools such as Canva, Adobe Express or Adobe Creative Suite
• Coordinate with photographers and vendors to source, organize, and deploy visual content
• Occasionally be on-site after hours + weekends for events to capture initial content or coordinate with photography teams (up to 10 hours per week)

Administrative & Organizational Support

• Create and update online listings and marketing platforms as needed
• Draft and distribute press releases and marketing communications
• Maintain organized content libraries, calendars, and asset folders
• Track deadlines, approvals, and scheduled posts to ensure timely execution
• Light community management duties on online platforms including social media, review sites and Google.

Skills & Qualifications

• Strong creative instincts with the ability to translate ideas into finished, on-brand content
• Equally strong organizational skills and attention to detail
• Ability to stay focused on assigned tasks and execute within defined guidelines
• Comfortable working from a content calendar and meeting deadlines consistently
• Experience managing multiple brands or locations simultaneously
• Familiarity with social media platforms and scheduling tools
• Proficiency in design tools preferred
• Clear written communication and the ability to take direction

Ideal Candidate Traits

• Creative but disciplined—able to ideate without losing sight of priorities
• Self-directed while remaining aligned with established strategy
• Comfortable balancing creative work with routine administrative tasks
• Adaptable in a fast-paced environment

Position is a full-time and onsite.