Job Description

SOCIAL MEDIA CONTENT PLANNER / COPYWRITER

Tech Company, Singapore

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We are
currently looking for a Social Media Content Planner to join a huge tech client
for a 1 year contract (with the possibility of extension / going permanent).

The Content Planner & Social
Copywriter is the voice of the brand across all social platforms. You
are responsible for turning strategic objectives into engaging, platform-native
stories. By balancing a rigorous content calendar with sharp, punchy
copywriting, you ensure that the audience receives a consistent and compelling
brand experience every single day.

What you'll be doing:

• Editorial Planning: Develop and maintain the
  master social media content calendar, ensuring a strategic mix of
  evergreen, trending, and campaign-led content.
• Copywriting
  Excellence: Write
  high-converting, platform-specific copy for Instagram, TikTok, LinkedIn,
  X, and more—adjusting tone and format for each unique audience.
• Content
  Ideation: Lead
  brainstorming sessions to translate high-level marketing briefs into
  creative social concepts and "hook-driven" scripts.
• Cross-Functional
  Collaboration: Partner
  closely with the Social Campaign Manager to ensure copy aligns with visual assets and is
  delivered according to the project roadmap.
• Artifact
  Management: Maintain
  the "Content Bank" and "Copy Library," ensuring all
  approved taglines, hashtags, and brand voice guidelines are documented and
  accessible.
• Trend
  Analysis: Monitor
  social trends and platform updates to quickly draft "reactive"
  content that keeps the brand relevant.

What you bring:

• Experience: 3+ years in social media copywriting or content
  planning (agency or in-house brand experience preferred).
• Portfolio: A strong portfolio
  demonstrating the ability to write for different brand voices and social
  formats (e.g., long-form LinkedIn posts vs. short-form TikTok captions).
• Editorial
  Precision: Flawless
  grammar and a keen eye for detail; you can catch a typo in a 10-slide
  carousel at a glance.
• Platform Expertise: Deep knowledge of how
  algorithms prioritize different types of copy (e.g., SEO-driven captions
  vs. engagement-driven hooks).
• Speed &
  Quality: Ability
  to produce high-quality work under tight deadlines without losing the
  brand's unique "wit" or "warmth."