Ryman Hospitality Properties

Social Media Content Manager - Category 10

Ryman Hospitality Properties  •  Nashville, TN (Onsite)  •  7 days ago
Apply
Save Job
Mark Applied Mark Interviewed Mark Offered
Hide Job Report Job
AI can make mistakes so check important info. Chat history is never stored.

Job Description

Manage, coordinate, and oversee the planning, capture, creation, and execution of social media content and editorial strategies with the goal of achieving audience growth goals for assigned brands within Opry Entertainment Group (OEG). Supervise content creation and scheduling across various platforms in line with the social media strategy and evaluate the performance of social content. Implement methods to repurpose show content across brand platforms and devise innovative approaches for artists to promote and distribute content. Analyze performance and audience preferences to steer content direction and stay current with social trends.
 
  • Create a content calendar incorporating show and event coverage, merchandise opportunities, performances, artist partnerships and collaborations, etc.
  • Manage content ideas for assigned brands. Collaborate with internal departments for logistics, film and photograph content before, during and after performances and events. Write compelling copy in brand voice for social engagement; edit video and images into short, viral segments and post content in appropriate timeframe.
  • Actively manage social media community by engaging with fans and other relevant external accounts, responding to questions and inquiries, and rewarding key contributors through surprise and delight moments.
  • Monitor competitors and social and digital marketing trends to identify and implement new opportunities, tactics, techniques, digital tools and platforms.
  • Continuously improve by capturing and analyzing the appropriate social data/metrics, insights and best practices. Share results with management and partners, then act on the recommendations.
  • Build content plans with the social media and marketing teams to align content creation efforts with overall brand objectives and promotional campaigns.
  • May oversee special programming and assist with community engagement as related.
  • Perform other duties as assigned.
Qualifications
Education
  • Degree in Communication, Marketing, New Media or related field preferred
Experience
  • 3+ years experience creating digital and social media content required
Knowledge, Skills and Abilities
  • Excellent interpersonal, written, verbal and visual communication skills
  • Demonstrable social networking experience and social analytics tools knowledge
  • Technical experience with content management systems, production software, and hardware like CapCut, Adobe Creative Suite (Photoshop, Premiere, Lightroom, etc.), and DSLR cameras and lighting
  • Experience writing compelling copy in brand voice for social and posting content
  • Ability to schedule content teams, manage production, and oversee content editing
Ryman Hospitality Properties

About Ryman Hospitality Properties

Rooted in 125 years of Music City history, with iconic entertainment brands, world-renowned destination hotels and new ventures emerging every year, there is no limit to opportunity with us. Come see what it means to make Music City, "Music City,"​ as we continue to celebrate the country lifestyle and superior hospitality in both Nashville and beyond.

Ryman Hospitality Properties, Inc. (NYSE:RHP) is a REIT for federal income tax purposes, specializing in group-oriented, destination hotel assets in urban and resort markets. The Company’s owned assets include a network of four upscale, meetings-focused resorts totaling 8,114 rooms that are managed by lodging operator Marriott International, Inc. under the Gaylord Hotels brand. Other owned assets managed by Marriott International, Inc. include Gaylord Springs Golf Links, the Wildhorse Saloon, the General Jackson Showboat, The Inn at Opryland, a 303-room overflow hotel adjacent to Gaylord Opryland and AC Hotel Washington, DC at National Harbor, a 192-room overflow hotel near Gaylord National.

The Company also owns and operates media and entertainment assets, including the Grand Ole Opry, the legendary weekly showcase of country music’s finest performers for over 90 years; the Ryman Auditorium, the storied former home of the Grand Ole Opry located in downtown Nashville; 650 AM WSM, the Opry’s radio home; and Ole Red, a country lifestyle and entertainment brand.

Industry
Arts & Entertainment
Company Size
501-1,000 employees
Headquarters
Nashville, Tennessee
Year Founded
Unknown
Website
rymanhp.com
Social Media