substance

Social Media & Content Lead (Fractional/ Remote)

substance  •  Manila, PH (Remote)  •  2 months ago
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Job Description

About the Role

This is a growth role, not a posting role.

We are not looking for someone who “manages social media.”
We are looking for someone who understands how content performs and grows

You will work directly with the team to

  • turn podcast conversations into content
  • test formats
  • drive reach and engagement

What You Will Be Responsible For

1. Content Repurposing

  • Turn episodes into short-form clips (TikTok, IG, YouTube Shorts)
  • Identify strong moments worth cutting

2. Platform Management

  • Manage TikTok, Instagram, and YouTube
  • Ensure consistent posting and optimisation

3. Growth & Performance

  • Track performance of content
  • Identify what works and what doesn’t
  • Suggest improvements and new formats

4. Creative Direction (Execution-Level)

  • Work on hooks, captions, and framing
  • Test different styles and approaches

What This Role Is NOT

  • Not just scheduling posts
  • Not generic Canva content
  • Not passive execution

Requirements

Who This Is For

We are looking for someone who:

  • Has a proven track record growing social media accounts
  • Understands short-form content deeply
  • Knows what makes people stop scrolling
  • Is proactive and brings ideas
  • Can work closely and directly with the founder

Location

  • Philippines (preferred)

How to Apply

Send:

  1. 2–3 accounts you have grown (with metrics)
  2. 3 content ideas you would create from a podcast episode

Benefits

  • Remote working
  • Work from anywhere

At Substance, we’re all about action, not just talk. If your profile aligns with what we need, you’ll hear from us within 1-2 weeks. If not, no fluff—just know we value your interest and will keep you in mind for future roles where your skills can make an impact. We focus on real connections and meaningful matches, so when the right opportunity comes, we’ll be ready to make it happen.

Getsubstance.co Pte. Ltd. | EA License No: 24C2398

substance

About substance

At Substance, we work with businesses that:

★ Value quality over quick fixes

★ See hiring as strategy, not just seat-filling

★ Want honest, grounded, no-nonsense recruitment built on non-transactional partnerships and trust

We are recruiters with real experience — in-house, agency, and RPO. We’ve led hiring for global brands like Booking.com, MBCC (a BASF spin-off), GoJek, Microsoft, Foodpanda, and more. From building pipelines and localizing employer brands in tough markets like China, Korea, and Japan, to working at LinkedIn where we trained recruiters to master the platform and helped employers revamp their branding strategies — we bring real-world expertise, not empty promises.

What makes us different:

★ We work as your extended team not just recruitment partner

★ Real recruiters, not platforms

★ Clear pricing — no hidden fees, no vague promises

★ Move faster, without sacrificing quality

★ Access remote, global, and flexible talent pools

We don’t waste your time — or the candidate’s. If the talent isn’t right, we’ll say so. If your role is broken, we’ll help fix it. Fair, transparent, and grounded in reality.

Hiring should have substance. That’s exactly what we bring.

Industry
HR & Recruiting
Company Size
1-10 employees
Headquarters
Singapore, SG
Year Founded
2024
Social Media