Job Description

About the role

We want a hands-on creator to film, edit, and post daily content for Instagram, TikTok, Snapchat, and YouTube Shorts.

Your focus is three simple styles:

1. Calm coffee & product (clean, minimal)
2. Kitchen & counter action (chef/plating/pour/torch)
3. Viral dessert moments (big reveal in first 2 seconds)

You will work inside our cafés and kitchen with the Marketing team.

What you will do

• Shoot vertical video (9:16) and photos on phone or camera.
• Edit quickly on CapCut / Adobe Rush (captions, text, simple cuts).
• Post Reels/Stories/TikToks with short, clear captions and a CTA.
• Plan a simple weekly content calendar with the team.
• Capture key angles: 45° hero, top-down, macro close-ups, wide “place” shot
• Use good light (daylight or small LED) and clear audio (lavalier if needed).
• Keep footage and files named and organized in folders.
• Get permission when filming guests; follow food safety rules.
• Track results (views, watch time, saves, shares) and learn what works.

Weekly targets (guide)

• 5–7 Reels/TikToks
• 15–20 Stories (behind-the-scenes, polls, Q&As)
• 10+ edited photos for feed/library
• Share a short performance report each week.

What you bring

• 1–3 years making short-form video for a brand, café, restaurant, or your own page.
• Strong phone filming skills; steady hand; can use tripod or gimbal.
• Fast editor on CapCut/Rush (cuts, captions, speed ramps when needed).
• Eye for composition, color, and clean backgrounds.
• Simple English writing (hooks, on-screen text, CTAs).
• Portfolio required links to IG/TikTok/Drive with vertical videos.
• Able to work some early mornings/evenings/weekends to capture service times.
• Can travel between our locations. Arabic is a plus.

KPIs (how we measure)

• Consistent posting vs calendar.
• Higher average watch time and completion rate over time.
• More saves and shares
• Strong “ first 2 seconds” hook on each video.
• Organized content library we can reuse.

We provide

• Support from Marketing, shot lists, and brand guidelines.
• Basic kit if needed (phone rig, small LED, mic).
• Growth and training opportunities.

How to apply (simple task)

• Send your CV and 3–5 links to your best vertical videos.

One-day test:

1. Calm coffee (15–30s).
2. Kitchen/counter action (15–30s).
3. Viral moment with a strong hook (10–20s).
4. Export 1080×1920 with captions and share as unlisted links.